Director of Brand Marketing, Vestwell
$130-150k
+ This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company
4 days a week in office (Manhattan, NY)
The modern savings platform
Job no longer available
The modern savings platform
201-500 employees
Job no longer available
$130-150k
+ This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company
4 days a week in office (Manhattan, NY)
201-500 employees
Company mission
To make saving for life's most important milestones accessible to everyone.
Role
Who you are
- 7-10+ years’ experience and proven track record of success in brand management, marketing, or related roles, preferably in the fintech or financial services industry
- Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable brand strategies and initiatives
- Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies
- Excellent verbal and written communication and presentation skills
- Expertise in, and hands-on experience with, corporate branding positioning, brand messaging and marketing communications with the ability to drive, implement, and operationalize the brand strategy in a matrixed, consensus-driven environment
- Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand
- Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders
- Creative thinker with a passion for innovation and a keen eye for design and visual aesthetics
- Demonstrated ability to drive results, meet deadlines, and manage multiple projects in a fast-paced, dynamic environment
- The right candidate will have a track record of strong brand-building through meaningful storytelling, groundbreaking campaigns, and effective marketing
What the job involves
- The Marketing team at Vestwell is growing! We are looking for a creative and strategic Director of Brand Marketing to take the company into the next phase of growth
- This position will play a pivotal role in shaping our brand identity, driving awareness, and driving loyalty among our clients and partners. The ideal candidate gets wildly excited about brand and messaging frameworks, naming principles, color palettes, and tone of voice guidelines
- This position is accountable for brand performance, increasing awareness, and for aligning brand growth objectives with broader company objectives
- This role will be responsible for clearly differentiating the brand from its competitors, and driving desirability through creative storytelling, brand visuals, activations, and partnerships
- Reporting to the SVP, Head of Marketing, you will be partnering closely with contractors, agencies and the entire marketing team to help us shape our company’s narrative and ensure we fulfill our company mission of closing the savings gap. This position will be based in New York, New York
- Brand Strategy & Category Leadership:
- Own and evolve Vestwell’s brand platform, including naming conventions, messaging architecture, visual identity, tone of voice, and narrative frameworks across lines of business
- Build a Brand strategy that differentiates Vestwell from competitors and positions the brand as the leader in workplace and public savings innovation
- Content Strategy & Owned Platforms:
- Architect and manage the strategy for Vestwell’s owned content ecosystem—including newsletters, event series, blog, and social content platforms
- Lead the editorial strategy and oversee execution of search-optimized, insight-driven content that grows organic traffic and nurtures engagement across the funnel
- Collaborate cross-functionally to build always-on storytelling engines that reinforce brand pillars and product benefits
- Campaigns & Brand Activation:
- Lead the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels—with a sharp focus on performance and impact
- Build and scale brand moments that build equity and drive pipeline, from sponsorships and influencer content to large-scale thought leadership campaigns
- Partner with Comms, Product Marketing, Growth, and Channel teams to ensure message alignment and amplification
- Performance & Team Leadership:
- Set clear goals, KPIs, and feedback loops to measure brand performance across awareness, consideration, engagement, and organic visibility
- Lead, grow, and inspire a high-performing brand and content team—including internal resources and external creative partners
- Manage brand budget and resource allocation across programs, freelancers, and campaigns
Application process
- It starts the same for every candidate: getting to know the team members through 1-2 conversations about Vestwell, your experience, and your interests
- Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well
- Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer
Our take
Access to retirement and workplace savings remains a challenge for many American workers, especially in gig and non-traditional roles. Founded in 2016, Vestwell is a fintech company making savings simpler, more accessible, and inclusive. From retirement accounts to students loan repayment and specialized savings programs, Vestwell is helping build a modern savings economy for everyone.
Vestwell's platform gives employers, payroll providers, and financial advisors easy tools to manage savings plans, while empowering employees to save directly from their paychecks. And programs like the Amazon Delivery Service Partner pooled employer plan and state-run auto-IRA initiative show just how Vestwell is helping underserved workers gain access to retirement savings, creating real financial security for millions nationwide.
Serving nearly 1.5M participants across 350,000 businesses with over $35B in assets, Vestwell has raised $125M in recent funding and expanded state partnerships. By tailoring solutions for gig and mobile workforces, the company has put itself in a prime position to continue transforming how Americans save, making financial security more accessible than ever.
Steph
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2026
$385m
SERIES E
Dec 2023
$125m
SERIES D
Total funding: $622.5m
Company benefits
- Competitive health coverage
- A dedicated Employee Wellbeing Committee
- Generous vacation, safe/sick time, and leave policies
- Strong focus on learning & development
- Hybrid work environment
- A great 401(k) plan!
Company HQ
Midtown East, New York, NY
Leadership
Aaron Schumm
(Founder & CEO)Studied Finance at GIES College of Business and then received an MBA from Duke. Head Equity Research at financial advisory firm Dillon Scott Securities, Product Manager at Fiserv, VP of Product Marketing at Citi.
David Sheen
(CFO)David joined Vestwell in 2017 as an SVP of Finance & HR and became CFO in 2020. Prior to this, he spent 2 years at Primary Venture Partners as a Senior Associate and Principal and 3 years at Morgan Stanley as an Investment Banking Associate.
Jonathan Mark
(COO)Jonathan joined Vestwell in 2021 as an SVP of Business Operations & Strategy and became COO in 2023. Prior to this, he was the Interim Head of Member Operations at Garner Health and a Go-to-market Consultant at Elemental Cognition. He also spent nearly 7 years at Bridgewater Associates in various roles including Chief of Staff to Department Head of Engineering and AI (Principles Division) and Head of Business Operations (Principles Division).
Patty Kim
(CPO)Prior to joining Vestwell in 2020, Patty was a Senior Director of Global Talent Acquisition/VP of People Ops & Talent at Conductor. She also spent 3 years at Dentsu Aegis Network as a Director of Talent Acquisition and 3 years at 24 Seven as an Account Manager.
Rob Molchon
(CTO)Prior to joining Vestwell in 2021, Rob held VP roles at Integral Ad Science, Sizmek, MediaMind, and Unicast.
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