Senior Operations Specialist, Bolt
Driver Communications and Engagement
3 days a week in office
Building the future of transportation
Open for applications
Building the future of transportation
1001+ employees
Open for applications
3 days a week in office
1001+ employees
Company mission
To build a future where people don't need to own personal cars to move around safely and conveniently.
Role
Who you are
- 3 years+ experience in content creation, communications, engagement and social marketing, and campaigns
- Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus
- Comfortable creating your own social video content
- Hands-on experience with Braze, Mailchimp and Clever tap as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.)
- Excellent copywriting skills and ability to adapt tone for different segments and platforms
- Familiar with performance tracking, campaign reporting, and insight generation
- Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
What the job involves
- We’re looking for a Senior Operations Specialist (Driver Communications and Engagement) to support in raising awareness and adoption of Bolt and increase engagement among our driver community
- This is a hands-on and impact-focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence
- You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs
- Drive awareness and adoption through targeted communications during driver-facing product and feature launches
- Build and maintain driver engagement, education and loyalty through consistent, localised, multichannel communication
- Own our driver comms strategy, planning and execution, coordinating across teams for content and channels to drive impact and improve performance
- Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience
- Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth
- Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements
- Ensure high adoption rates by providing clear, persuasive and timely messaging
- Manage day-to-day communications to drivers across channels
- Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.)
- Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns
- Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers)
- Create digital content from social videos to newsletter copy and assets
- Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels
- Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication
- Support the execution of on-the-ground driver engagement campaigns and initiatives
- Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly
- Measure the success of all communications and campaigns through data-driven reporting
- Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans
Salary benchmarks
Our take
Across Europe, more and more people are choosing flexible, on-demand transport instead of owning a car. And ride-hailing, shared vehicles and new technology like autonomous driving are all part of this shift. So, cities are pushing for safer and more efficient transport, which is encouraging mobility companies to invest in electric vehicles and even driverless solutions which could eventually reshape urban travel.
Bolt has positioned themselves right in the center of this change, with is leading mobility platform that offers ride-hailing services across more than 50 countries. Through its app, Bolt connects users with transport options designed to be affordable and simple.
Recently, the company partnered with Stellantis to explore Level 4 autonomous, driverless vehicles, showing just how far ahead Bolt is looking for its next phase of mobility.
That said, Bolt operates in a very crowded market and urban mobility is highly competitive, with many local and international players all trying to come out on top. Even so, demand for shared and on-demand transport is at an all time high and only growing. Bolt's broad geographic reach, focus on scale and willingness to invest in future technologies puts it in the perfect position to keep growing.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jan 2022
$719.9m
SERIES F
Aug 2021
$687.8m
LATE VC
Total funding: $2.0bn
Company HQ
Veerenni, Tallinn, Harju County
Leadership
Markus Villig
(CEO)Markus founded Bolt in 2013 and has served as the CEO since.
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