Digital fingerprinting is an essential process in web browsers that tracks the digital address of a device to monitor web activity. This technique facilitates the identification of fraud and spam, as well as warning signs of account takeovers. However, the success of this requires users to accept cookies, a requirement that is easy to avoid.
Fingerprint provides a digital fingerprinting tool that generates a unique identifier of browser activity without requiring the user to accept cookies. The service uses the same WebGL and canvas fingerprinting utilized by existing competitors, but instead of focusing on devices, it identifies web activity. Suspicious activity will result in the identified user being logged in a database, allowing the service to be improved for others.
With this innovative approach, Fingerprint has been able to build up an impressive client roster of over 6000 companies, including 16% of the top 500 websites by traffic. As well as displaying sustained growth through funding rounds, the company has also continued to improve upon its offering - for instance, in Q1 2023 it reported a decrease in iOS false positive and false negative rates by 85%.
Kirsty
Company Specialist at Welcome to the Jungle