Vice President of Growth & Demand Generation, SambaNova Systems

• The ideal candidate has a strong background leading a breadth of lead generation strategies within the AI space
• 10+ years of growth marketing and/or demand generation experience
• 5+ years of experience working in the B2B technology space
• 2+ years of leadership experience in enterprise marketing with a track record of building and executing multi-channel go-to-market plans
• Demonstrated success managing a results-oriented demand generation team
• Strategic thinker with excellent communication and analytical skills
• Proven ability to drive pipeline growth and lead generation
• Strong project management skills and ability to thrive in a dynamic environment
• Results-oriented with a collaborative and customer-focused mindset

Desirable

• We are searching for a VP of Growth & Demand Generation to lead digital demand generation, field marketing, global events, and partner marketing teams
• Reporting to the CMO, this role will be responsible for driving global demand generation and ABM strategies that boost our pipeline, new customer acquisition, and create expansion opportunities
• You will lead a team, own pipeline targets, manage digital channels, develop field marketing strategies, oversee global events, and collaborate with partners for campaign goals
• Demand Creation Strategy: Develop and execute a demand creation strategy that is both Enterprise and PLG segments, resulting in increased brand awareness, lead generation, and pipeline growth
• Demand Generation: Design and implement demand generation campaigns across multiple channels, including digital marketing, content marketing, event marketing, and account-based marketing, to drive lead generation and conversions. Manage digital demand generation channels including s SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
• Marketing Automation: Develop and implement marketing automation strategies to streamline lead generation, nurturing, and conversion processes, maximizing efficiency and ROI
• Team Leadership: Lead a team of marketing professionals, providing guidance, coaching, and development opportunities to drive pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities
• Budget Management:Effectively allocate resources within budget to maximize ROI and achieve business objectives.Performance Metrics: Establish and track key performance metrics, including lead generation, conversion rates, customer acquisition costs, and revenue growth, to measure the effectiveness of demand creation and demand generation efforts. Cultivate a culture of continuous testing and optimization to improve channel performance and ROI
• Collaboration: Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and effective execution of growth strategies. Coordinate with marketing teams to ensure consistent branding and targeted messaging
• Industry Research: Stay up to date with industry trends, competitor activity, and market research to guide growth strategies to maintain a competitive edge. Reporting: Provide regular updates to the Chief Marketing Officer and other stakeholders on demand creation and generation performance, highlighting successes, challenges, and areas for improvement
• Innovation: Continuously seek opportunities to innovate and improve demand creation and generation strategies, leveraging new technologies, channels, and tactics to stay ahead of the competition