Product Marketing Manager, DAT
+ Employee Stock Purchase Plan
Truckload freight marketplace
Open for applications
Truckload freight marketplace
501-1000 employees
Open for applications
+ Employee Stock Purchase Plan
501-1000 employees
Company mission
To deliver actionable information and solutions that help customers succeed.
Role
Who you are
- We're looking for someone who is eager to know the customer and market we serve like the back of their hand for our freight broker audience
- 5+ years of product marketing experience in software or marketplace/platform businesses
- Naturally curious and active listener
- Excellence in developing go-to-market campaigns that drive market share
- The ability to tie customer intent to product marketing plans that ensure business results
- Background in SaaS marketing is a must
- Experience developing offering and monetization models and product forecasts
- Analytics; the knowhow to define and access metrics, and to convert data insights into action
- Ability to lead cross-functional teams and to create synergy with Sales and Marketing
- Bachelor's degree (B.A.) in communications, marketing, or similar
What the job involves
- DAT is looking for a Product Marketing Manager to join our Marketing Tea team in Denver
- You are able to create and drive the go-to-market strategy for our products to deliver on business goals
- Our products have been transforming an industry for decades; this role will influence how that happens, both now and in the future
- This is your chance to serve as the customer and market champion for a suite of SaaS solutions, and to be the product voice and face of DAT to the marketplace
- Create B2B marketing strategies for DAT target segments, products, and services
- Set goals and build demand generating campaigns based on data and analysis./
- Drive how the market feels about our product with strategic product positioning, messaging, and branding/naming work
- Successfully collaborate with the Marketing team, as well as with partners in Sales, Customer Success, Product and Finance
- Support sales channels to increase market share, volume, and product profitability
- Define market research, develop deep insights, and put KPIs in place for key analytics
- Interface with the marketing and sales team to develop GTM plans that drive growth
- Ensure launch readiness by facilitating tests and trials
- Create high-impact messaging that inspires people to take action
Our take
DAT Freight & Analytics operates the largest truckload freight marketplace in North America, its platform deploys freight-matching and analytics solutions to companies all across the freight logistics industry. The company enables businesses to optimize their freight operations, while also delivering unparalleled data insights and pricing power over a hyper-dynamic marketplace.
The company derives its data from 500 million freight matches powered by its platform and its database of $137 billion in annual market transactions to provide transportation brokers, carriers, industry analysts, and new organizations with clear and actionable insights into market trends and data analytics.
Having been a market leader for over 40 years, the company has grown from being a single bulletin board at a gas station in Oregon to seeing its technology deployed to millions of end users. DAT has been consistently focused on R&D and is set to further its position in the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Up to 20 days of paid time off starting in year one
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability & sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Tuition Reimbursement Program
- Employee Assistance Program
- Free TriMet transit pass
- Hybrid Work Environment
Company HQ
Denver Tech Center, Greenwood Village, CO
Leadership
Satish Maripuri
(CEO & President, not founder)Group Executive of DAT's parent company, Roper Technologies. Former Executive VP & General Manager at Nuance Communications, and COO of Lionbridge.
Salary benchmarks
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