Product Marketing Manager, DAT
+ Employee Stock Purchase Plan
Digital freight marketplace
Job no longer available
Digital freight marketplace
1001+ employees
Job no longer available
+ Employee Stock Purchase Plan
1001+ employees
Company mission
To deliver actionable information and solutions that help customers succeed.
Role
Who you are
- We're looking for someone who is eager to know the customer and market we serve like the back of their hand for our freight broker audience
- 5+ years of product marketing experience in software or marketplace/platform businesses
- Naturally curious and active listener
- Excellence in developing go-to-market campaigns that drive market share
- The ability to tie customer intent to product marketing plans that ensure business results
- Background in SaaS marketing is a must
- Experience developing offering and monetization models and product forecasts
- Analytics; the knowhow to define and access metrics, and to convert data insights into action
- Ability to lead cross-functional teams and to create synergy with Sales and Marketing
- Bachelor's degree (B.A.) in communications, marketing, or similar
What the job involves
- DAT is looking for a Product Marketing Manager to join our Marketing Tea team in Denver
- You are able to create and drive the go-to-market strategy for our products to deliver on business goals
- Our products have been transforming an industry for decades; this role will influence how that happens, both now and in the future
- This is your chance to serve as the customer and market champion for a suite of SaaS solutions, and to be the product voice and face of DAT to the marketplace
- Create B2B marketing strategies for DAT target segments, products, and services
- Set goals and build demand generating campaigns based on data and analysis./
- Drive how the market feels about our product with strategic product positioning, messaging, and branding/naming work
- Successfully collaborate with the Marketing team, as well as with partners in Sales, Customer Success, Product and Finance
- Support sales channels to increase market share, volume, and product profitability
- Define market research, develop deep insights, and put KPIs in place for key analytics
- Interface with the marketing and sales team to develop GTM plans that drive growth
- Ensure launch readiness by facilitating tests and trials
- Create high-impact messaging that inspires people to take action
Our take
DAT Freight & Analytics operates the largest truckload freight marketplace in North America, deploying freight-matching and analytics solutions to companies all across the freight logistics industry. At its core, the company exists to help businesses optimize their freight operations and achieve pricing power over a hyper-dynamic marketplace.
The company derives its data from the millions of freight matches powered by its platform, as well as a database of market transactions. This enables it to provide transportation brokers, carriers, industry analysts and other organizations with clear and actionable insights into market trends.
Having been a market leader for over 40 years, the company has grown from being a single bulletin board at a gas station in Oregon to seeing its technology deployed to millions of end users. DAT has been consistently focused on R&D and the expansion of its offering, including by acquisitions such as that of the freight-matching Convoy Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Remote/hybrid flexibility
- 20 days PTO from day one, plus 10 paid holidays annually
- Wellness allowance
- Parental leave
- Career development paths
- Leadership training, mentorship programs, education reimbursement & industry certifications
- Performance bonuses & annual merit increases
- Immediate 401(k) matching
- Stock purchase program
- Premium health coverage, plus dental & vision
- Mental health support
- FSA/HSA options
- Life insurance
Company HQ
Denver Tech Center, Greenwood Village, CO
Leadership
Jeff Clementz
(President and CEO)Formerly CEO and President at Shift, SVP/GM of Marketplace and Partner Operations at Walmart (where they spent 6 years) and VP/MD for Australian and NZ at PayPal (where they spent 12 years).
Salary benchmarks
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