Director of CRM & Loyalty, Health-E Commerce
$140-160k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$140-160k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- 8+ years of lifecycle marketing experience with a retailer, consumer brand, or marketing/consulting agency - Ecommerce experience a must
- Experience with ESP’s a must (eg: Bloomreach, Klaviyo, Braze, Hubspot, Iterable) and CDP’s (eg: Segment, Tealium)
- Technical expertise working in ESP’s. You are able to quickly learn a platform and ensure that the business is maximizing the platform’s potential
- Experience managing a team that has to adapt to shifting priorities frequently
- Track record of segmenting and personalizing a CRM program to deliver the right message to the right audience to drive business impact
- Proven record of partnering cross functionally to drive revenue growth
- Proactively initiating changes to improve work processes and ability to work with ambiguity
What the job involves
- Health-E Commerce is seeking a Director, CRM & Loyalty to join our digital marketing team
- This role will lead the development and execution of the strategy to attract, engage, and retain customers across all channels
- Provide strong leadership to the CRM team, setting clear goals and driving performance to enhance customer acquisition, engagement, revenue, and retention
- Develop, implement, and test innovative CRM strategies across email, SMS, and other channels to improve customer lifecycle value
- Own CRM as a revenue channel; work with key stakeholders across finance, growth, and merchandising to maximize the potential of CRM through strategic analysis of opportunities and execution
- Utilize advanced technical expertise in CRM platforms (e.g., Bloomreach, Klaviyo, Braze) and customer data tools (e.g., Segment) to drive data-driven decision-making
- Partner cross-functionally with finance, product, integrated marketing, and creative teams to ensure alignment and seamless execution of campaigns
- Build and refine customer segmentation strategies using behavioral, RFM, and lifestyle data to target and personalize communications effectively
- Lead A/B testing and performance analysis to optimize CRM programs and ensure continuous improvement
- Design, launch, and manage a loyalty program focused on increasing engagement and retention through personalization
- Own reporting processes, ensuring data integrity, tracking KPIs, and sharing insights and results with senior leadership and stakeholders
- Manage CRM vendor relationships, ensuring successful collaboration and assessing new tools and technologies for future innovation
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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