Director of CRM & Loyalty, Health-eCommerce
$140-160k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
Connecting consumers to FSA & HSA eligible products
Be an early applicant
Connecting consumers to FSA & HSA eligible products
101-200 employees
Be an early applicant
$140-160k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
101-200 employees
Company mission
To improve consumers' health and maximize their health savings through qualified shopping and education.
Role
Who you are
- 8+ years of lifecycle marketing experience with a retailer, consumer brand, or marketing/consulting agency - Ecommerce experience a must
- Experience with ESP’s a must (eg: Bloomreach, Klaviyo, Braze, Hubspot, Iterable) and CDP’s (eg: Segment, Tealium)
- Technical expertise working in ESP’s. You are able to quickly learn a platform and ensure that the business is maximizing the platform’s potential
- Experience managing a team that has to adapt to shifting priorities frequently
- Track record of segmenting and personalizing a CRM program to deliver the right message to the right audience to drive business impact
- Proven record of partnering cross functionally to drive revenue growth
- Proactively initiating changes to improve work processes and ability to work with ambiguity
What the job involves
- Health-E Commerce is seeking a Director, CRM & Loyalty to join our digital marketing team
- This role will lead the development and execution of the strategy to attract, engage, and retain customers across all channels
- Provide strong leadership to the CRM team, setting clear goals and driving performance to enhance customer acquisition, engagement, revenue, and retention
- Develop, implement, and test innovative CRM strategies across email, SMS, and other channels to improve customer lifecycle value
- Own CRM as a revenue channel; work with key stakeholders across finance, growth, and merchandising to maximize the potential of CRM through strategic analysis of opportunities and execution
- Utilize advanced technical expertise in CRM platforms (e.g., Bloomreach, Klaviyo, Braze) and customer data tools (e.g., Segment) to drive data-driven decision-making
- Partner cross-functionally with finance, product, integrated marketing, and creative teams to ensure alignment and seamless execution of campaigns
- Build and refine customer segmentation strategies using behavioral, RFM, and lifestyle data to target and personalize communications effectively
- Lead A/B testing and performance analysis to optimize CRM programs and ensure continuous improvement
- Design, launch, and manage a loyalty program focused on increasing engagement and retention through personalization
- Own reporting processes, ensuring data integrity, tracking KPIs, and sharing insights and results with senior leadership and stakeholders
- Manage CRM vendor relationships, ensuring successful collaboration and assessing new tools and technologies for future innovation
Our take
Health-eCommerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-eCommerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company benefits
- Dental Insurance
- Medical Insurance
- Vision Insurance
- HSA w/ Employer Contribution
- FSA
- Long-Term Disability
- Short-Term Disability
- Life Insurance
- Wellness Program
- Mental Health Benefit
- Fitness Subsidies
- Virtual Fitness Classes
- Paid Family Leave
- Family Support Resources
- Work From Home Stipend
- Unlimited PTO
- 401K W/ Company Matching
- Performance Bonus
- Commuter Benefits Program
- Happy Hours
- Company Outings
- Snacks
- Some Meals Provided
- Lunch & Learns
Company values
- Customer First - Make decisions for the benefit of the customer and our valued partners
- Embrace and Drive Change - Constant growth as individuals and improvement as an organization
- Bias for Action - We focus on solutions not problems and encourage taking the smart risk
- Teamwork - We only win together and share in our successes. We value feedback and open communication
- Ownership - Act like an owner and practice accountability
- Passion - We value passion, perseverance and positivity
- Work Smarter Not Harder - Measure efficiency and optimize everything we do
Company HQ
Garment District, New York, NY
Articles
Leadership
Preston Farrington
(CEO)Previoulsy CFO at the company, CFO and COO at 1A Auto, and CFO at Commercial Water Distributing.
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