Campaign Manager, Claroty

• Experience: 5+ years in Demand Generation, Regional Marketing, or Customer Marketing, ideally within a B2B technology or cybersecurity environment
• Technical Proficiency: Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
• Analytical Mindset: Strong ability to analyze data to optimize campaign performance and guide decision-making
• Communication & Project Management Skills: Proven skills in communication, project management, and stakeholder engagement
• Cross-Functional Alignment: Demonstrated ability to work collaboratively with Sales, Product Marketing, Content Marketing and other departments to drive integrated marketing efforts
• Creative & Strategic Thinking: A creative, out-of-the-box thinker who can develop unique and impactful marketing initiatives

Desirable

• We’re growing and looking to hire a Campaign Manager, who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity
• Campaign Strategy & Execution: Develop and execute strategic, multi-channel marketing campaigns—including field marketing, email, Account-Based Marketing (ABM), search, and paid advertising—with a focus on lead generation and accelerating pipeline growth
• Cross-Functional Collaboration: Partner across the Marketing & Sales teams to create impactful, cohesive campaigns and programs that align with shared goals
• Performance Analytics & Reporting: Track, analyze, and report on campaign performance, demonstrating the impact on pipeline and revenue growth, with insights for continuous improvement
• Third-Party Programs: Collaborate with external partners to craft and implement lead generation plans that effectively target the top, middle, and bottom funnel stages
• Data-Driven Campaign Optimization: Leverage data to make strategic adjustments to campaigns and programmes to constantly improve and drive ROI
• Webinar Program: Lead the global webinar programmes, producing high-quality content in English and relevant local languages to support global Field Marketing and Sales teams
• Localized Campaign Tailoring: Customize campaigns for specific regions or customer segments, ensuring that messaging resonates with each local market
• Customer Campaign Development: Design and execute campaigns focused on customer retention, upselling, and cross-selling customer opportunities