Head of CRM, tibber

• Experience: Proven success in a global CRM role, driving customer engagement and loyalty through data-driven strategies
• Technical Savvy: Strong analytical skills with proficiency in SQL, Liquid, JavaScript, HTML/CSS. Experience with Braze is a must; familiarity with tools like Rudderstack, Databricks, or Stripo is a bonus
• Strategic Mindset: Expertise in marketing automation, lifecycle marketing, digital marketing, and data analysis. You're not just about running campaigns; you're about shaping strategy
• Project Management: Exceptional project management skills, with the ability to lead cross-functional teams and take initiatives from concept to execution
• Collaboration: Strong communication and collaboration skills to work effectively with both internal teams and external partners
• Budgeting: Experience in managing CRM budgets and resource allocation

Desirable

• As our Head of CRM, you will be at the heart of our customer experience
• You will lead the journey of developing and executing innovative CRM strategies that engage, inspire, and make energy efficiency a seamless part of our customers' lives making them feel smart
• You'll harness the power of data to create personalized journeys across various channels, all while driving growth and enhancing the customer experience
• Lead Our Global CRM Strategy: Develop and implement a global CRM strategy focused on customer acquisition, engagement, and retention. Think big, act strategically, and drive real results
• Data-Driven Personalization: Leverage data analytics and customer segmentation to craft tailored experiences that drive customer loyalty and revenue growth
• Own Campaign Management: Build and manage campaigns across channels like email, SMS, push notifications, and in-app messaging, using platforms like Braze for a seamless, personalized touch
• Technical Implementation: Use your technical skills with tools like CDPs, and Reverse ETL to enhance campaign management, personalization, and reporting
• Cross-Functional Collaboration: Work closely with teams across Tibber to streamline the customer journey and maximize the impact of every touchpoint. You'll also liaise with third-party vendors and partners to bring our CRM initiatives to life
• Performance Reporting: Create a comprehensive reporting framework, delivering insights that shape our strategies and fuel our growth
• Resource Management: Oversee CRM budgets and forecasts, ensuring resources are allocated efficiently to achieve our objectives

• We usually respond within two weeks