PPC Executive, Sourceful

• At least 2-years of experience using Google Ads to create, optimise and manage Paid Search campaigns is essential for this role
• Strong, hands-on PPC experience, within an agency or in-house role
• Proven analytic skills to interpret and communicate data-driven decisions
• Confident with working independently and in a collaborative environment
• Excellent verbal and written communication skills
• Acute attention to detail

Desirable

• Creating structured and effective PPC campaigns from scratch in Google Ads, including keyword research and writing Ad copy
• Conducting weekly optimisation of our Google Ads campaigns to improve performance and increase the number of conversions
• Providing weekly reports to our Performance Marketing Manager on campaign results, optimisations that have been made and opportunities for further growth
• Developing and executing a continuous testing plan with support from the Performance Marketing Manager
• Developing an in-depth understanding of our target audience, their needs and proposing ways in which we can tailor our PPC activity to appeal to them
• Collaborating with our Performance Marketing Manager, General Manager for Self-Serve and Creative team to produce captivating Google Ads campaign material
• Conducting competitor research to inform our PPC campaign strategy
• Researching industry best practices and looking for new PPC opportunities that could drive more conversions