Product Marketing Senior Manager, Sense

• Substantial experience and understanding of the utility industry, especially in grid and/or demand response services
• Proven track record as a Product Marketing Manager, preferably at a company providing technology, SaaS or platform services to utilities or grid operators
• Demonstrable ability to collaborate with product and technical teams as you translate product specs and features into clear market positioning and messaging
• Strong strategic thinking paired with excellent content creation and communication skills
• Demonstrable ability to enable sales teams and support effective campaign execution
• Bachelor’s degree in marketing, business, or related field (required)
• 5–8 years of experience in product marketing, with at least 3 years focused on B2B technology products
• Prior experience working with or within utility companies, especially in grid operations, demand response or utility platforms
• Excellent written and verbal communication skills, including experience presenting to technical and executive stakeholders
• Demonstrated ability to manage multiple initiatives and collaborate cross-functionally

Desirable

• We are looking for a Product Marketing Manager to lead product market strategy and execution for our range of utility and energy consumer data service products
• Reporting to the VP Marketing, you will shape how we articulate, position and effectively bring to market innovative solutions for utility companies and their end consumers
• This role will be based in Cambridge near Boston, with a mix of home and office based work
• You’ll be a strategic and creative thinker with deep utility‑industry domain expertise and prior experience marketing technology services to utilities, with a particular emphasis on grid and/or demand response services
• Your goal will be to craft and execute product positioning, sales enablement, and campaign strategies to accelerate adoption by utility clients, drive billable sales, and secure long term contract value
• Articulate Sense product to the market: develop distinctive positioning and compelling, succinct messaging; educate and raise awareness of both Sense product and our set of innovative new market categories
• Build product content: author positioning, messaging, datasheets, website copy, white papers, case studies, videos, demo scripts and product collateral
• Drive sales enablement: create pitch decks, battlecards, demo scripts, conduct training for Sales on value proposition and competitive differentiation. Support responses to RFIs and RFPs
• Support campaign development and strategy: partner with marketing colleagues to plan and execute demand generation campaigns tailored to utility audiences
• Gather market & customer intelligence: conduct research into utility pain points, competitor offerings, and target buyer personas. Provide a product feedback loop by providing a voice of the customer and market to the product team