Product Marketing Manager, Hi Marley
+ Stock options
2 days a week in office
Communication platform for the insurance industry
Open for applications
Communication platform for the insurance industry
101-200 employees
Open for applications
+ Stock options
2 days a week in office
101-200 employees
Company mission
To provide the insurance ecosystem with a comprehensive communication platform.
Role
Who you are
- The ideal candidate possesses a strong blend of marketing expertise and technical acumen with a deep understanding of B2B SaaS and/or P&C insurance landscapes.
- Ability to laugh at your mistakes, recognize when a team member might need a word or two of encouragement and appreciate that while we might aim for perfection; it’s often the enemy of “Getting $%!^ Done”
- 1-3 years of product marketing or relevant experience preferred
- Proven track record working with an enterprise sales model (large deals, long sales cycles and large buying group)
- Natural collaborator who excels at managing via influence and enjoys working with cross-functional teams in a fast-paced, highngrowth environment
- Adaptable team player who demonstrates a willingness to step outside traditional role boundaries, assisting with cross-functional marketing initiatives and organizational needs as they arise with a can-do attitude
- Ability to drive complex, cross-functional projects without a step-by-step playbook with the ability to manage key stakeholders while working towards defined business goals
- Customer obsessed and consistently brings the customer point of view and quantitative insights into product and go-to-market strategy discussions
- Gifted writer, storyteller and communicator that can easily convey complex topics and concepts to a range of audiences (business user, executive, practitioner) in multiple form factors (presentations, copywriting, thought leadership, webinars)
What the job involves
- We are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic marketing team, furthering our mission of making insurance more lovable by improving the engagement approach between policyholders and their insurance carriers with our AI-enabled, conversational platform.
- Reporting to the lead of Product Marketing, this individual will be responsible for developing and executing strategic marketing initiatives to drive awareness, adoption, and retention of our products.
- We thrive on teamwork and shared enthusiasm, which is why this role involves joining us in the office for two days each week
- Understand customer needs through interaction with internal Subject Matter Experts, market and competitive analysis, research, interviews, and product usage data. You’ll use this understanding to impact strategy, influence product roadmap priorities and develop compelling sales collateral
- Follow and analyze market trends to develop positioning and messaging that speaks to our prospects and customers
- Be the expert on our buyer and the buying group as well as the organizational and market dynamics that exist
- Work closely with Growth, Customer, Operations and Product teams to develop key messaging and value proposition for new products and features
- Work alongside Product, Solutions Consulting and Customer Care teams to develop enablement assets that will communicate the value of our offering internally and externally
- Work closely with the Customer Success team to ensure that release highlights, maintenance windows and customer notifications are sent in an accurate and timely manner to the Hi Marley customer base
- Work with other members of the Marketing team to craft compelling messaging and create marketing campaigns that align with the buying process
- Support product launches/releases by orchestrating the different functional teams to ensure release readiness is complete and that the product is delivered on schedule
- Hi Marley has three core values that are the foundation of our company culture, which every employee embodies:
- Max Courage - we encourage our team, our customers, and their customers to dream big, try new ideas and maximize impact by measuring risk
- Be Humble – we lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere
- Ubuntu “I am because we are” - we believe true success is much bigger than any single individual or company. By aligning our individual aims behind a shared purpose we can achieve our fullest potential, together
Our take
The insurance industry can be notoriously frustrating for policyholders during the claims process, with a reported 40% of people considering a switch of insurers following a claim. This is the outcome that Hi Marley wants to help carriers avoid.
The company uses an AI-enabled communication platform designed to allow insurance carriers and their partners to talk to policyholders in real time via simple text messaging. This ultimately gives carriers more opportunities to satisfy and retain their customers.
Hi Marley has enjoyed rapid in recent years, with a quadrupling of its user base. It has also more than doubled the number of carriers using its platform, which now include the likes of American Family, MetLife, Auto-Owners, Erie, and MAPFRE. Improvements such as the addition of a suite of collaborative tools to its platform seem likely to help it maintain its edge in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2023
$12m
SERIES B
Mar 2021
$25m
SERIES B
Total funding: $62.5m
Company benefits
- Full benefits package including parental leave, a matching 401k program, and medical, dental, vision, disability, and life insurance
- Open vacation policy - we all work hard and take time for ourselves when we need it
- Generous stock options - we all get to own a piece of what we’re building
- A fun, lively startup culture
- Core values-based leadership
- A culture of employee engagement, diversity and inclusion
- Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup
Company values
- Max courage - we encourage our team, our customers, and their customers to dream big, try new ideas and maximize impact by measuring risk
- Be humble – we lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere
- Ubuntu “I am because we are” - we believe true success is much bigger than any single individual or company. By aligning our individual aims behind a shared purpose we can achieve our fullest potential, together
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Mike Greene
(Co-Founder & CEO)Mike spent 5 years as an Accenture Management Consultant before working as an IBM Associate Partner and co-founding Futurity Group. They worked for Aon for 7 years before co-founding Hi Marley as CEO in June 2017.
Mitesh Suchak
(Co-Founder & Board Member)Mitesh was Managing Partner at Futurity Group before becoming Partner at Aon Inpoint. After 7 years, they left this role to co-found Hi Marley (originally as COO).
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