Product Discovery Strategist, Persona
$110-170k
Offers equity
Office located in Lower Manhattan, NY
Identity verification infrastructure solution
Job no longer available
Identity verification infrastructure solution
501-1000 employees
Job no longer available
$110-170k
Offers equity
Office located in Lower Manhattan, NY
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- Experience: You have 2–5 years of experience in product, engineering, data, or customer-facing technical roles in fast-paced environments
- Attention to detail: Ability to dig into the details to ensure solutions are accurate, complete, and contextually aligned with product and regulatory requirements
- Naturally curious: Not satisfied with surface-level answers and will dive deep into the details of the data to fully understand what’s going on
- Technical fluency: Comfortable reviewing API documentation, interpreting JSON data, and applying that understanding to guide product decisions
- Strong communicator: Able to clearly articulate technical and complex concepts to a range of audiences
- Comfortable with ambiguity: Makes thoughtful decisions about scope, tradeoffs, and priorities with minimal direction
- Self-aware: Adjusts approach based on the needs of the team and the moment— knows when to lead, when to support, and always open to learning and feedback
What the job involves
- As a Product Discovery Strategist on the Business Identity Solutions (BIS) team, you’ll help define the future of how businesses are verified and understood through data
- You’ll play a key role in bridging engineering, product, and go-to-market functions to deliver data products that give our customers a comprehensive view of business identity
- This is a high-ownership, cross-functional role that combines product thinking, data strategy, and deep investigative research to uncover opportunities and launch impactful business data solutions
- You’ll lead initiatives end-to-end: from discovery and scoping to implementation and scale
- This includes evaluating new data sources, navigating compliance nuances, and aligning internal teams to drive execution
- Success in this role requires a strong curiosity to understand how business data is modeled, sourced, and structured in different countries, and the ability to turn that complexity into consistent, intuitive product experiences that work across global markets
- Drive the development of new business data products, with a focus on data quality, coverage, and long-term scalability
- Research and evaluate third-party data sources, regulatory frameworks, and global registry systems to uncover new opportunities and assess feasibility
- Collaborate across engineering, product, and go-to-market teams to scope, build, and launch new data products
- Shape and support the roadmap for global data coverage
- Codify learnings and decisions into internal knowledge bases, turning data evaluations, regulatory insights, and product patterns into scalable reference materials
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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