Vice President of Demand Generation, League

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of experience in demand generation leadership roles, preferably within the healthcare or technology industry
• Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue
• Deep understanding of digital marketing channels, including SEO, SEM, social media, and content marketing
• Experience with ABM (Account-Based Marketing) strategies
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills and data-driven decision-making capabilities
• Excellent communication, interpersonal, and presentation skills
• Ability to thrive in a fast-paced, dynamic environment

Desirable

• League is a leading healthcare platform as a service (HPaaS) company that empowers healthcare organizations to innovate and deliver better patient care
• We are seeking a highly motivated and experienced Vice President of Demand Generation to lead our global demand generation strategy and execution
• Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
• Oversee all demand generation activities, including digital marketing, content marketing, events, webinars, email marketing, and lead nurturing
• Build and manage a high-performing demand generation team, fostering a culture of collaboration, innovation, and accountability
• Define and track key performance indicators (KPIs) to measure the effectiveness of demand generation programs and optimize accordingly
• Manage the demand generation budget and allocate resources effectively
• Collaborate closely with sales, product marketing, and customer success teams to ensure alignment and drive pipeline growth
• Stay abreast of industry trends and best practices in demand generation, particularly within the healthcare technology sector
• Leverage marketing automation tools and technologies to streamline processes and improve efficiency
• Analyze campaign performance data to identify areas for improvement and implement data-driven optimizations
• Develop and maintain a strong understanding of the HPaaS market, target audience, and competitive landscape
• Present regular reports to senior management on demand generation performance and key initiatives
• Develop and execute targeted digital marketing campaigns across various channels, including search engine optimization (SEO), paid media (PPC), social media advertising, and email marketing
• Create compelling content such as white papers, blog posts, case studies, and webinars to educate and engage target audiences
• Plan and execute industry events and conferences to generate leads and build brand awareness
• Implement account-based marketing (ABM) strategies to penetrate key healthcare organizations

• You have done the hard part of submitting your application; let's do ours by sharing potential next steps
• You should receive a confirmation email after submitting your application
• A recruiter (not a computer) reviews all applications at League
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring