Director of Product Marketing Management, Unity
Grow
$164.7-295.3k
Game development platform
Open for applications
Game development platform
1001+ employees
Open for applications
$164.7-295.3k
1001+ employees
Company mission
Democratize game development and enable everyone to create rich interactive content.
Role
Who you are
- 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS
- Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives
- Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization)
- Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences
- Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale
- Strong business acumen, data literacy, and ability to align product marketing with revenue objectives
- Experience working with product teams and a track record of influencing roadmap decisions
- Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels
What the job involves
- We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite
- You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution
- This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences
- You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact
- Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings
- Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights
- Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact
- Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives
- Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis
- Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings
Our take
Unity Technologies is one of the world's leading game engines. The platform helps artists and developers in gaming to render 3D worlds in real time.
In recent years Unity has expanded its scope by bringing its technology to new industries, including car companies, and film and TV studios who are using Unity to manage production virtually. Having completed an IPO in 2020, Unity’s capabilities are also being used by companies such as Apple and Android to create better AR experiences.
In 2021, 72% of the top 1000 mobile games and 50% of games across mobile, PC and console were made with Unity. Having completed substantial post-IPO funding in 2025, the company now operates on over 20 different platforms, is active in 190+ countries and territories across the world and continues to develop its technologies and capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2019
$125m
SERIES E
Jun 2018
$145m
SERIES D
Total funding: $893.5m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Matthew Bromberg
(CEO)Currently on the Board of Directors for Bumble. Previously Senior Advisor at Blackstone, was on the Board of Directors at Monzo and was the COO of Zynga.
Salary benchmarks
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