Senior Data Analyst, GitLab
Marketing Analytics
$94.1-201.6k
+ Equity Compensation + Employee Stock Purchase Plan. Salary is benchmarked based on US rates and may vary depending on the location
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$94.1-201.6k
+ Equity Compensation + Employee Stock Purchase Plan. Salary is benchmarked based on US rates and may vary depending on the location
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- This is a high-visibility role for someone with strong SQL skills, sound judgment in B2B software marketing analytics, and the ability to turn complex data into clear stories for senior stakeholders in our all-remote, values-driven environment
- 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies
- Strong proficiency in SQL, including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake
- Experience working with senior leaders and tailoring data-driven narratives to support decision-making
- Hands-on experience with dbt for data transformation, testing, and documentation
- Strong understanding of B2B marketing funnel metrics, including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis
- Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce, including data integration patterns and sync logic
- Proficiency with a business intelligence and visualization tool, with Tableau preferred
- Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences
- Experience with AI-assisted analytics development, including MCP connections and agentic workflows
- Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows
- Comfort working in a remote, async-first, globally distributed environment
- We know it's tough to match every qualification exactly, so if you're excited about this role, we encourage you to apply
- Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application
What the job involves
- As a Senior Data Analyst, Marketing Analytics at GitLab, you'll serve as a strategic analytics partner to Marketing leadership and help shape how we measure, model, and improve marketing performance
- Reporting to the Senior Manager of Marketing Analytics, you'll take ownership of high-impact analytical work across attribution, inbound funnel analysis, target setting, and campaign measurement
- You'll work across the full data lifecycle, from building and maintaining dbt models in Snowflake that power business intelligence, to delivering executive-ready insights, to partnering cross-functionally to support important business decisions
- In this role, you'll use a modern analytics and AI-enabled workflow that includes Snowflake, Claude with MCP connections, and GitLab Duo Agent Platform in git-based team workflows
- Serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions
- Establish and scale proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue
- Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline
- Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments, lead scoring optimization, and outreach platform performance
- Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements and support reliable delivery in the analytics stack
- Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting
- Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership
- Use AI-enabled analytics workflows through GitLab Duo Agent Platform, Claude with MCP integrations, and Glean within GitLab to improve how insights are developed and shared
- The Marketing Analytics team sits within GitLab's Enterprise Data organization and partners closely with the broader Marketing team as well as other departments across GitLab
- We build and maintain trusted, scalable data products that help inform strategic decisions for Marketing while also creating alignment with related business metrics, especially across Product and Sales
- You'll join a fully remote team that collaborates asynchronously across time zones using our shared standards, code review, and documentation to support consistency and quality
- We work on analytically complex, high-impact problems where strong data foundations, clear definitions, and thoughtful cross-functional partnerships are essential to helping stakeholders understand performance and make better decisions
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalise on the recent trend toward rapid digital transformation and remote working. This trend is expected to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $434.7m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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