Field Marketing Specialist, SentinelOne
Public Sector and East
$104-130k
More information about location
Autonomous cybersecurity platform
Be an early applicant
Autonomous cybersecurity platform
1001+ employees
Be an early applicant
$104-130k
More information about location
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- 3+ years of hands-on experience creating/managing field and virtual events
- Working knowledge of marketing to the Public Sector and East Government
- Passion for inspecting and reporting on key metrics and pivoting marketing plans based on results
- Passion for working with sales to generate pipeline and drive the business. Ability to collaborate and influence others cross-functionally
- Success in executing programs that drive demand, acceleration and demonstrate return on investment
- Comfortable with day-to-day execution and longer-term planning
- Thrives in a fast-paced environment
- Cybersecurity marketing experience is a plus
What the job involves
- SentinelOne is seeking a Field Marketing Specialist who will work closely with our Public Sector and East regional sales and marketing teams to develop and execute field and channel marketing plans that drive pipeline attainment goals
- The Field Marketing Specialist will play an active role with the area sales team to ensure they benefit from global marketing programs and execute regional and channel programs to ensure success across all territories
- Deliver marketing programs to drive pipeline growth and customer loyalty for the Public Sector and East Sales Teams. These integrated marketing programs may include:
- Public Sector and East trade shows and events to showcase customer success and support cross-sell and upsell opportunities
- Roadshows and workshops to demonstrate the power of SentinelOne to Public Sector and East practitioners
- Partner/ Alliances Marketing programs: build partner co-marketing programs into regional marketing plans
- Whitespace marketing programs: targeting new contacts and account acquisition
- Align with Public Sector and East sales leadership, AVP of Americas Field and Channel Marketing, channel sales organization and SE team to understand the market trends in the region and customize programs as needed
- Communicate regional and vertical trends to the AVP of AMER Field and Channel Marketing to help inform corporate of geo needs to modify overall strategy, messaging and content
- Enable customer success and support account expansion/cross-sell/upsell
- Partner with product marketing on Public Sector and East content requirements
- Track program results, measuring program success, and reporting metrics via SFDC and present to regional AVP and marketing team
- Manage and balance the regional field marketing budget and spend
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation, with machine learning-focused software that is built to help businesses battle online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market cap of $10B, though it's now fallen to around $4B. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $801.3m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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