Head of Integrated Marketing, ThredUp
$180-200k
+ Discretionary restricted stock unit awards + ESPP
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Open for applications
Fashion resale platform
501-1000 employees
Open for applications
$180-200k
+ Discretionary restricted stock unit awards + ESPP
More information about location
3 days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- This role requires a strategic thinker and creative storyteller who can balance high-level vision with hands-on execution
- Experience: 8+ years of integrated marketing experience, including at least 3 years at a direct-to-consumer (DTC) brand or other top-tier consumer-focused company. Proven success in developing and executing high-impact marketing campaigns that drive brand awareness and cultural relevance
- Creative Vision: Exceptional creative storytelling skills, with experience writing marketing briefs and developing campaigns that influence culture and communities
- Strategic Thinking: Strong ability to define big-picture strategies while managing the details of execution
- Collaboration: Highly collaborative with a natural ability to build cross-functional partnerships and align stakeholders
- Insight-driven: Skilled at using consumer behavioral data, and market or competitive insights to inform strategy
- Culturally-tapped In: Has a finger on the pulse of what’s “cool” and applies shifting cultural trends, fashion, and other cultural moments to our marketing strategies and creative execution
- Leadership: Demonstrated ability to lead and inspire teams, with a track record of coaching talent and fostering creativity, and experience shaping creative
- Experience working with small teams and companies and thriving in fast-paced, entrepreneurial environments
- Background in experiential marketing, community-building initiatives, or partnership marketing
- Strong understanding of organic marketing, PR, and social media strategies
What the job involves
- We are seeking an experienced Head of Integrated Marketing to lead the development and execution of our annual integrated marketing strategy, annual campaign calendar, and execution of those campaigns
- You will own ThredUp’s top-of-funnel marketing initiatives, generating buzz, organic traffic, and word of mouth, while positioning ThredUp as a cultural force within our target audience
- You’ll also collaborate closely with cross-functional leaders to bring ThredUp’s brand to life in fresh, exciting ways, while orchestrating all brand communication across the funnel and channels
- Define and implement ThredUp’s annual integrated marketing strategy and campaign calendar to drive brand awareness and cultural relevance
- Develop novel, breakthrough, and creative marketing strategies that resonate deeply with our target audience and position ThredUp as a leader in sustainable fashion
- Excel at understanding market opportunities, and identifying consumer insights to inform strategy
- Has a strong voice in building the ThredUp brand, from visual identity, messaging, and application
- Write and execute creative marketing briefs that inspire innovative, impactful campaigns across multiple channels
- Develop and deliver campaigns that generate organic traffic, buzz, and word of mouth while shaping culture within our audience
- Partner with internal teams and external agencies to execute campaigns that amplify our brand story
- Lead, coach, and grow a small but mighty integrated marketing team, fostering a high-performance, creative culture
- Collaborate with leaders across Growth, Product, PR, and Creative teams to ensure alignment and execution excellence
- Present strategic plans, campaign ideas, and performance results to executive leadership
- Drive cultural relevance by developing and activating community partnerships, and experiential marketing, and other opportunities to influence communities and amplify ThredUp’s mission of sustainability and circular fashion
- Use insights and data to inform marketing strategies and measure the impact of campaigns on brand awareness, organic growth, and cultural impact
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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