Product Marketing Manager, Roblox

Economy

$216.1-262.4k

All full-time employees are also eligible for equity compensation

Senior and Expert level

San Francisco Bay Area

More information about location

3 days a week in office (San Mateo, CA)

Online gaming and entertainment platform

Be an early applicant

Online gaming and entertainment platform

1001+ employees

B2CGamingEntertainmentCommunity

Be an early applicant

$216.1-262.4k

All full-time employees are also eligible for equity compensation

Senior and Expert level

San Francisco Bay Area

More information about location

3 days a week in office (San Mateo, CA)

1001+ employees

B2CGamingEntertainmentCommunity

Company mission

To connect a billion people with optimism and civility.

Job

Company

Role

Who you are

5+ years Product Marketing experience with a global technology platform, with a preference for experience in with experience in creator monetization, commerce, marketplaces, payments and/or financial products
Proficient in messaging, positioning and marketing/content strategy
Experience leading omnichannel product marketing strategies
Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels
Collaborative, self-driven, perpetually curious with an extremely high-level of audience focus
Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution
Stellar verbal and written communication skills. Experience presenting at all levels of the organization, including executive leadership
Passionate about supporting new business models and creator monetization

What the job involves

As the Product Marketing Manager for Economy, you will partner closely with product and engineering to enable creators to grow the economy of their games and virtual items - and in turn, the platform
You will be a core part of leading the strategy and go-to-market execution for solutions that help our creators earn from and grow their business on Roblox while making sure our users have the best experience on the platform
Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Economy products and policies
Develop compelling, evergreen product content that educates and inspires creators, partners and other key stakeholders
Stay on the pulse of the industry, customer insights and trends to fuel improvement to existing products, inform messaging and how we take products to market
Foster deep cross-collaboration between Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, Communications teams. Become a trusted advisor to these teams
Effectively communicate product details and vision internally and externally. Ensure that all company partners, including executive leadership, are up-to-speed on launch strategy and tactics and that external partners have a smooth onboarding on any changes to their experience
Report to the Director of Product and Business Marketing

Our take

Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.

In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.

While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

25% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 9 rounds)

Jan 2021

$520m

SERIES H

Feb 2020

$150m

SERIES G

Total funding: $922.8m

Company HQ

South San Mateo, San Mateo, CA

Leadership

David Baszucki

(Founder & CEO)

Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.

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