Community Strategist, ATTN:
$95-115k
3+ days a week in office
Mobile-first, issues-driven media company
Be an early applicant
Mobile-first, issues-driven media company
101-200 employees
Be an early applicant
$95-115k
3+ days a week in office
101-200 employees
Company mission
To combine informative content with entertainment content to provide enjoyable and informative information for consumers.
Role
Who you are
- 3–5+ years of experience in community management, public relations, or digital strategy, ideally within a heavily regulated sector; experience establishing and growing virtual communities
- Experience working with creator programs
- Deep understanding of relevant compliance standards, data privacy laws (e.g., GDPR, CCPA), and disclosure requirements; familiarity with industry-specific regulations (e.g., HIPAA, FINRA) and UGC moderation best practices
- Strong ability to foresee potential PR and legal pitfalls; exercises sound independent judgment under pressure and during crisis or escalation scenarios
- Exceptional verbal and written communication skills; able to distill complex, highly technical, or legal concepts into engaging, accessible community language
- Ability to anticipate messaging needs, be proactive, and meet fast deadlines
- Ability to understand cultural issues and explain them verbally and in writing across different styles; able to identify audience-specific trends, threats, and opportunities on social platforms
- Passion for great storytelling as it relates to Gen Z and Millennial audiences
- Strong interpersonal skills and the ability to effectively interact with individuals across all levels, backgrounds, lived experiences, and perspectives
- Strong understanding of key performance drivers and ability to execute against findings
- Bachelor’s degree in Communications, Marketing, Public Relations, Business Administration, or a related field preferred
What the job involves
- As a Community Strategist in a highly regulated sector like healthcare, finance, or legal tech, you hold a vital role in shaping how our brand connects online
- Reporting to the Strategy Director, your mission is to build a thriving community from the ground up by establishing deep trust, swiftly addressing audience issues, and ensuring absolute alignment with strict regulatory compliance
- You prove that a regulated brand can still be a cultural leader; you’re as comfortable navigating data privacy and sensitive disclosures as you are centering the brand in internet culture, trends, and daily conversations
- Equal parts charismatic storyteller (think "Most Friendly" on-camera energy) and protective brand guardian, you are the essential bridge that allows us to engage authentically
- Community Leadership and Hosting:
- Manage a large community (e.g., 1,000+ social media users) within a social platform
- Set and maintain the vibes of the community, helping members form connections and collaborate
- Serve as moderator for daily communications, responding promptly to questions and escalations, ensuring that conversations are collaborative, positive, and aligned to platform guidelines
- Identify trending conversations and topics relevant to the community
- Ideate and post daily discussion threads and weekly content challenges
- Assist in reporting on monthly community themes, topics, and events
- Maintain high energy and facilitate participation across diverse audiences
- Regulatory Compliance and Risk Management:
- Review and approve community messaging across member communications, user-generated content (UGC), and campaigns to ensure compliance with applicable regulations (e.g., HIPAA, FINRA) and company policies
- Monitor community platforms for potential compliance breaches, misinformation, or liability risks; implement rapid mitigation, documentation, and escalation processes
- Act as the primary liaison between the organization, the community, client teams, and internal legal/compliance partners; translate complex business objectives and legal requirements into safe, compliant engagement strategies
- Develop clear educational materials, house rules, and community guidelines; establish a transparent environment where members understand boundaries, privacy expectations, and disclosure requirements
- Program Strategy, Insights, and Social Strategy:
- Design and execute long-term community programs (e.g., user forums, advisory boards, advocacy groups) that deliver value and remain within industry guidelines
- Track engagement metrics and community health; partner with Media Operations and Legal to measure impact, inform risk posture, and optimize strategies and workflows
- Stay abreast of popular creators, original sounds, memes, and platform trends; proactively share relevant insights with teams and clients, especially on leading platforms’ audiences
- Continuously develop and improve procedures that lead to more strategic plans and/or workflow improvements
- Collaborate with Account Management and Media Operations on case studies for campaigns, trends, or overall partnerships; assist in creating content and compliance reports
Our take
ATTN: is a media company that creates short-form news content for social media, designed to engage Millenials and Gen-Z. It stands out by covering topics often overlooked or underexplored by traditional news outlets, such as drug policies, feminism, and income inequality.
While platforms like Vox Media and BuzzFeed mix entertainment with news, ATTN: has carved out a unique space focused on important issues and presenting them in an easily digestible format. With a blend of humor and pop culture references, ATTN: connects with young audiences, earning over 18M followers.
ATTN: has reached major milestones that position it for continued success. Its partnership with Instagram, which is typically reluctant to compensate publishers, is a breakthrough that will help drive impactful content. Additionally, the 2022 acquisition by Candle Media led to even greater growth, expanding ATTN:'s reach across multiple platforms while staying true to its core mission. In 2026, Candle Media sold a majority stake back to ATTN's co-founders, who will reinvest the profits back into the company, setting it up for a new phase of growth and an exciting future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2018
$15m
SERIES C
Feb 2016
$18m
SERIES B
Total funding: $37.1m
Company benefits
- Parental Leave: Generous paid leave for new moms and dads
- Health Insurance: Comprehensive health insurance for employees and their families
- 401k Plan: Retirement plan (401k)
- Unlimited PTO: Paid time off (vacation, sick, and public holidays)
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Matthew Segal
(Co-Founder)Studied at Kenyon College before co-founding OurTime.org. They spent 3 years there before co-founding ATTN: in 2014.
Jarrett Moreno
(Co-Founder)Studied at Kenyon College before co-founding OurTime.org alongside Matthew. They have been a Board Member at NORML since 2017.
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