Product Marketing Manager, Sophos
Security Ops Products and Services
$137-228k
+ Bonus
More information about location
Cybersecurity-as-a-Service
Open for applications
Cybersecurity-as-a-Service
1001+ employees
Open for applications
$137-228k
+ Bonus
More information about location
1001+ employees
Company mission
To develop powerful and intuitive products and services that provide the world's most effective cybersecurity for organizations of any size.
Role
Who you are
- 5+ years of experience in security software and/or services, with domain expertise in threat detection and response (e.g., EDR, XDR, etc.) offerings and/or managed services (e.g., MDR, DFIR, MSSP, etc.)
- Understanding and affinity for technology and ability to learn technical product details
- Exceptional written communication and content creation skills; ability to distill complex concepts into clear, compelling messages
- Excellent interpersonal, communication, and presentation skills; ability to deliver presentations that inspire audiences with varied technical expertise
- Intellectual curiosity, creativity and a well-rounded understanding of marketing strategies and tactics (content creation, social media, PR, SEO, etc.)
- Strong cross-functional collaboration skills and comfort with high-visibility initiatives
- Demonstrated ability to work independently, managing resources and several projects simultaneously
- Strategic thinking, and the ability to turn vision into structured plans and actions
- Strong work ethic, integrity, and organizational skills
What the job involves
- Sophos is adding a Senior Product Marketing Manager to our Product and Solution Marketing team who will support our Security Operations (SecOps) product and service offerings, including Sophos Endpoint, Sophos XDR, and Sophos MDR offerings
- You will work closely with key internal and external stakeholders to build and deliver product marketing programs and resources that maximize awareness and understanding of Sophos’ portfolio of SecOps products and services among customers, prospects, and partners
- As a Senior Product Marketing Manager, your primary goal is to act as a strategic partner to the business; providing actionable analysis of customer needs and market and competitive opportunities, and parlaying these insights into campaigns, programs, and resources that create a seamless buyer experience, greater satisfaction, and high levels of trust
- Working closely with several groups within Sophos, including Product Management, Brand Marketing, and Sales, you will lead product marketing content development, educate other departments on current product messaging, lead new product and service launches, and guide the overall go-to-market strategy
- This position will be based in North America, requiring daily collaboration with globally distributed teams, and requires some worldwide travel to Sophos offices and events
- Messaging and positioning: Create bold, memorable, and consistent positioning statements, messaging, and associated proof points that differentiate Sophos’ offerings in the market
- Collateral development: Deliver and maintain marketing collateral for Sophos’ Security Operations products and services that articulate compelling value propositions to customers, partners, and prospects
- Product and service launches: Plan and launch new products and services, capabilities, and releases, engaging with cross-functional teams for launch execution
- Go-to-marketing strategy: Collaborate with Product Management teams and other internal stakeholders to identify buyer needs and opportunities to drive awareness and adoption of Sophos’ SecOps products and services
- Sales enablement: Understand and support our sales channels; train Sales teams and Partners on the problems we solve for our customers and develop internal tools and external collateral and teach them how and when to use it
- Market and competitive intelligence: Maintain knowledge of competitors’ product and services offerings and positioning in the market
- Strategic planning: Assist in identifying market opportunities and gaps in offerings to ensure that Sophos products and services remain competitive and differentiated in the marketplace
- Measure progress and activities: Assess the effectiveness of Product Marketing initiatives on an ongoing basis, and report on objectives and status to business partners and management
Our take
Due to the fast-evolving nature of cybercrime, companies can struggle to keep their security up-to-date and resilient. Sophos provides managed cybersecurity services to identify and resolve cyberthreats within all sizes of organisations, combining cutting edge cybersecurity tech with expert support teams.
Leveraging AI and machine learning, Sophos' system automates the detection and blocking of over 99% of threats, meaning its analysts only have to hunt down and stop the most sophisticated attackers. As well as its Managed Detection and Response (MDR) product - which, serving over 15,000 customers, is the most-used on the market - the company also delivers Incident Response Services for those experiencing an active threat.
Sophos is not a new player in the cybersecurity space, but has demonstrated its dedication to innovation with continued product launches, updates, and acquisitions such as that of BAE spinout SOC.OS that have kept its tech at the front of the market. Alongside many of its peers, the effects of the economic climate have caused Sophos to cut staff as it focusses on achieving “the optimal balance of growth and profitability", but this recent hiccup does not take away from its position as a market leader continuously leading adaption in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2020
$2.8m
SEED
Total funding: $2.8m
Company benefits
- Remote-first working model & hybrid options
- We encourage teams to get together in person periodically to help facilitate teamwork
- Flexible start and end times for many roles
- Leadership development program
- Access to LinkedIn Learning
- Global internal coaching program (Coach Match)
- Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
- Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
- Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
- Free annual subscription to the Calm app
- Paid parental leave, caregiver leave & bereavement/compassion leave available
- We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
- Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
- Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
- Health care benefits available worldwide
Company HQ
Abingdon, UK
Leadership
Kris Hagerman
(CEO, not founder)Former CEO of Corel Corporation, who previously served as Group President of Data Center Management at Symantec. Was also Executive VP and GM of Storage and Server Management at Veritas Software, as well as CEO and Founder of both Bigbook and Affinia.
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