Head of Paid Search, Exoticca
Travel tour and package provider
Open for applications
Travel tour and package provider
201-500 employees
Open for applications
201-500 employees
Company mission
Exoticca's mission is to make people's dream trips come true.
Role
Who you are
- This role requires a deep understanding of SEM strategies, including Google Ads, Bing Ads, and other PPC platforms, as well as a strong analytical mindset to drive continuous improvement and deliver measurable results
- The ideal candidate will be a data-driven marketer with a proven track record of scaling SEM campaigns, managing large budgets, implementing modern search structures and developing a team of SEM specialists
- Bachelor’s degree in Engineering, Marketing, Business, Communications, or a related field; Master’s degree preferred
- Minimum of 5-8 years of experience in SEM, with at least 1-2 years in a leadership or managerial role
- Proven track record of successfully managing large-scale SEM campaigns with a substantial budget of over 7 digits
- Experience in B2C travel or similar industries is highly desirable
- Expert knowledge of Google Ads, Bing Ads, and other PPC platforms
- Proficiency in SEM tools such as Google Analytics, Google Tag Manager, SEMrush, SA360 and others
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
- Excellent leadership and team management abilities
- Strong communication skills, both verbal and written, with the ability to present complex information clearly
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- SQL and Python is a plus
- Fluent in English
What the job involves
- The Head of Search Engine Marketing (SEM) will lead the strategy, execution, and optimization of all paid search marketing initiatives
- Develop and execute a comprehensive SEM strategy aligned with overall business objectives and marketing goals
- Identify new opportunities for growth, including emerging trends and strategies
- Collaborate with cross-functional teams, including SEO, content, and product and technology to ensure an integrated approach
- Oversee the creation, implementation, and management of all paid search campaigns across multiple platforms
- Manage a significant SEM budget, ensuring optimal allocation of resources for maximum ROI
- Conduct regular A/B testing and optimization of ad copy, landing pages, and bidding strategies
- Lead, mentor, and develop a team of SEM specialists, fostering a culture of innovation and excellence
- Set performance goals, conduct regular evaluations, and provide ongoing training and development opportunities
- Monitor and analyze campaign performance using key metrics (CTR, CPC, CPA, ROI, etc.) and provide actionable insights
- Generate regular reports for senior leadership, highlighting campaign results, trends, and areas for improvement
- Utilize advanced analytics tools (e.g., Google Analytics, Looker and other platforms) to drive data-driven decision-making
- Manage relationships with external agencies, ad platforms, and other partners
- Negotiate contracts and ensure that third-party vendors deliver on KPIs
- Stay current with SEM best-in-class practices, industry trends, and algorithm updates to ensure compliance and maintain competitive advantage
- Ensure all SEM activities adhere to brand guidelines, legal requirements, and ethical standards
Our take
Booking travel tours and package holidays in exotic locations lead many people to seek logistics help from travel agents. However, the complexity of these packages often means there is little variety available at local branches with extremely high prices, raising the question as to why there is not a more modern and innovative solution available online.
Exoticca provides an online platform for the booking of holiday packages and tours, with a focus on curating luxury destinations that are chosen by travel experts and provided at heavy discounts negotiated through airlines and hotels. The company also aims to provide a frictionless end-to-end travel experience by covering insurance, ABTA and ATOL guarantees, free cancellation, and COVID-19 protection. After renewed funding in 2022, Exoticca has also expanded into B2B verticals, selling software to traditional travel agencies, and is steadily expanding into North and Latin America through its Miami office.
Online travel agents have been around since the dawn of the internet, but Exoticca stands out with its focus on providing curated packages by travel enthusiasts at exclusive locations. Furthermore, the company’s emphasis on convenience and inclusivity ensures that every formality is handled, removing the complexity of travel packages and tours to open the market to a wider audience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
49% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$63.2m
SERIES D
Jul 2021
$26.6m
SERIES C
Total funding: $114.1m
Company benefits
- Flexible compensation management for diet, transportation, private health insurance with Cobee
- Hybrid work model: you can work from home and the office at your convenience. Offices in the heart of Barcelona (right next to Plaça Catalunya)
- Permanent contract from the start
- Travel packages at reduced prices!
- Referral bonus, if you bring people as talented as you
- Unlimited coffee, team lunches, English lessons, quarterly activities, biannual parties
- And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Articles
Leadership
Jesus Rodriguez Fernandez
(President)Experience as Assistant General Manager for Karisma Tours from 2007 to 2011. Tour Operation Manage for Privalia Travel from 2011 to 2013.
Salary benchmarks
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