Senior Marketing Operations Manager, Lyft
$128-160k
Ride sharing company
Be an early applicant
Ride sharing company
1001+ employees
Be an early applicant
$128-160k
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 5-7 years of digital marketing experience required, minimum 3 years in communications development and campaign formation; or equivalent demonstrated scope and impact
- Familiarity with how email and communications are built at a systems level, with confidence navigating AI-generated code, dynamic templates, and automated pipelines
- Strong working knowledge of AI tools and their application in marketing operations, with proven ability to implement AI-driven solutions and navigate complex internal systems and tooling environments
- Understand audience segmentation and targeting. Proficiency in SQL required (e.g., WITH and JOIN functions)
- Demonstrated experience in prioritization, with a firm grasp of technical concepts to make trade-offs when making engineering requests
- Knowledge of basic experimentation principles
- Strong verbal and written communications, stakeholder management and project management skills
- A blend of technical, creative and analytical skills with experience working with engineering, design, and data science
- Demonstrated ability to lead cross-functional projects and drive alignment across multiple teams
- Experience mentoring or coaching junior team members in a marketing or technical operations context
What the job involves
- The Engagement Marketing Operations team at Lyft controls a majority of the communication with our active 30MM riders and 1.4MM drivers
- As a senior operations leader on this team, you will serve as the bridge between marketing and engineering, driving end-to-end campaign execution, shaping platform strategy, and building the systems that power personalized communication at scale
- This role sits at the forefront of how Lyft communicates with its customers, piloting AI-driven personalization, influencing the communication product roadmap, and helping define how Lyft connects with millions of riders and drivers across new channels and global markets
- Drive end-to-end execution of owned channel communications, creating dynamic and engaging experiences across email, SMS, push, and in-app using Lyft’s internal communications platform
- Demonstrate working proficiency in HTML/CSS for email, including the ability to architect dynamic templates and debug complex markup; a foundational understanding is required at minimum
- Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content
- Actively apply AI tools and workflows to improve campaign execution, team efficiency, and personalization at scale, serving as a resource for the team in adopting and implementing AI-driven approaches
- Bring a forward-thinking, agentic AI mindset by identifying opportunities to automate recurring workflows, building reusable prompt systems and agent workflows, and growing the team’s AI fluency beyond awareness into day-to-day practice
- Bring expertise from enterprise-grade ESPs such as Braze, Salesforce Marketing Cloud, or Iterable to help identify platform gaps and shape internal tooling capabilities
- Partner with the communications platform engineering team to surface actionable feedback from day-to-day campaign execution, helping shape platform tooling and capabilities that serve the broader marketing organization
- Work with marketing stakeholders to understand campaign requirements, leveraging your expert knowledge to provide input on channel strategy, audience segmentation, and experimentation best practices
- Maintain working knowledge of global communication compliance regulations (including CAN-SPAM, GDPR, and CASL), understanding their implications across channels and regions as Lyft expands internationally
- Serve as a technical resource and growth partner for junior team members — sharing expertise on campaign best practices, platform tooling, and implementation patterns
- Drive cross-functional alignment by developing strong relationships with engineering, data science, and marketing partners, ensuring cohesive execution of key initiatives
- Proactively identify and lead process improvement efforts, driving efficiency gains with clear stakeholder buy-in
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialled and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app, whilst the acquisition of European competitor Freenow could add 6 million new riders to its platform in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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