Senior Product Marketing Manager, Virta Health
$144-175k
+ Equity and bonus
More information about location
Diabetes reversal & weight loss treatments
Job no longer available
Diabetes reversal & weight loss treatments
501-1000 employees
Job no longer available
$144-175k
+ Equity and bonus
More information about location
501-1000 employees
Company mission
To reverse metabolic disease in one billion people
Role
Who you are
- This is an ideal role for someone who is a strong business and people leader, is creative and insights-driven, and has a track record of driving impact at scale
- 8+ years of experience in product marketing and/or marketing
- B2B SaaS or Enterprise B2B2C industry experience
- Healthcare experience not required
- Proven expertise in go-to-market strategies, product positioning, and messaging
- Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
- Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
- Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
- Experience supporting sales enablement and creating effective go-to-market collateral
What the job involves
- Virta is looking for a Senior Product Marketing Manager to lead core growth and go-to-market efforts across our commercial business as we scale
- At Virta, the B2B Product Marketing team drives market differentiation and growth through strategic messaging and positioning, packaging, and new and expanding go-to-market motions
- As a full-stack product marketing leader, you’ll work across the buyer lifecycle to shape strategy and marketing direction for key audiences including prospects, clients, and consultants.
- Messaging & Positioning: Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials
- Lead GTM Initiatives: Including pricing, packaging, and performance guarantee updates and further our savings and ROI story in the market
- Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout
- Revenue Enablement: Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention
- Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results
- Within your first 90 days at Virta, we expect you will do the following:
- Immerse yourself in Virta’s products, services, and go-to-market strategy
- Build relationships with key internal partners including sales, customer success, marketing, product, clinical, product operations and more
- Learn while doing by creating new sales facing GTM materials
- Start supporting a few key B2B initiatives including commercial enablement, implement new sales tools, and B2B Messaging refresh
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While other platforms serve similar markets, the large number of prediabetic and diabetic Americans presents a significant opportunity for growth. The company is well-funded and continues to expand the reach of its telehealth-powered diabetes reversal treatment - positioning itself for widespread adoption as it addressies this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(CEO & Co-Founder)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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