Director of Growth Marketing, Booksy
Appointment booking software
Posted today
Appointment booking software
501-1000 employees
Posted today
501-1000 employees
Company mission
To help keep your business on pace with your passion.
Role
Who you are
- Demonstrable breadth and depth of success in performance marketing and CRM, with significant experience in digital marketing for high-growth industries and scale-up companies
- People management experience; you will have led globally spread 10+ FTE sized teams
- A track record of successfully scaling marketing programs and driving measurable growth in both customer acquisition and retention
- Experience with leading marketing technologies (CRM, email platforms, marketing automation tools, analytics dashboards), and a strong ability to drive system integrations and efficiencies across marketing processes
- Deep expertise in analytics, data interpretation, and driving marketing decisions based on performance insights
- Strong leadership and team-building skills with a demonstrated ability to inspire, develop, and lead a diverse team of marketing professionals
- Excellent verbal and written communication skills, with the ability to present complex strategies and performance data to senior leadership and cross-functional teams
What the job involves
- Your career as a Director of Growth Marketing at Booksy will give you the opportunity to lead and have a significant impact on our segmentation, performance marketing and CRM efforts
- Working closely with the VP of Marketing, VP of Business Ops, and CPO, you’ll own customer acquisition, retention, and engagement whilst also building the Martech foundations for an automated and scalable growth organization
- You’ll leverage your experience in digital performance marketing and CRM to foster and optimize top-line growth alongside long-term value, while ensuring that all our marketing efforts are data-driven, commercially effective, and operationally efficient
- Being a rapidly growing business going through change, you’ll thrive in a fast-paced environment where you’ll be energised by the opportunities that come with building systems and processes that scale alongside our ambitious goals
- Lead Multi-Channel Campaigns: Drive customer acquisition across channels (Paid Search, Display, Social, SEO, Affiliates, Influencers), optimizing for scalability and profitability
- Own and optimize KPIs like CAC, ROAS, LTV, Conversion Rates, and CPL across all channels
- Manage a multi-million-dollar budget, aligning spend with business goals and maximizing cost-efficiency
- Drive innovation through A/B testing, new channel exploration, and creative shifts to unlock new acquisition opportunities
- Lead strategies to improve retention, engagement, and repeat business through personalized messaging (email, SMS, in-app)
- Use data to create targeted segmentation & personalization: campaigns that drive repeat purchases and customer loyalty
- Work with data teams to refine strategies and improve key retention metrics like repeat purchase frequency and CLTV
- Track and report on metrics such as Open Rate, CTR, Retention Rate, Churn Rate, and CLTV, with a focus on continuous improvement
- Develop and optimize the Martech stack to drive automation and operational efficiency
- Automate workflows, enhance segmentation, and improve decision-making with data-driven insights
- Ensure alignment of the Martech ecosystem with business goals, working with data, product, and operations teams to optimize tools and platforms
- Collaborate with Sales & Product teams to unify customer acquisition and retention efforts, using marketing insights to inform sales and product strategies
- Lead, mentor, and develop a high-performing marketing team, fostering collaboration and a data-driven culture
Our take
Appointment-based businesses are turning more and more to digital products to help them work better, and Booksy is one of them. This mobile app and appointment marketplace enables beauty and wellness businesses to automate scheduling, calendar management and payments, while providing consumers a way to find exactly the service they need.
Born out of Poland but now based in the US, Booksy’s platform has more than 13 million active users, and saves both customers and brands time by eliminating the need for phone calls back and forth over business hours. Fresh funding from Innovia Capital indicates the growing interest that the beauty sector has in tech, and the investment will be put toward company expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2021
$70m
SERIES C
Nov 2020
$43.5m
LATE VC
Total funding: $162m
Company HQ
Near North, Chicago, IL
Leadership
Stefan Batory
(CEO)Previously CEO at iTaxi.pl, Sensi Soft and eo Networks. Was the Director of Technology at The Mother Ship Poland.
Konrad Howard
(Chief Innovation Officer)Previously Supervisory Board Member at iTaxi.pl. Head of Product at Inter Cars SA and Managing Director at Sensi Soft Ltd.
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