Marketing Manager, Blank Street
Offers Equity package
Coffee chain
Be an early applicant
Coffee chain
201-500 employees
Be an early applicant
Offers Equity package
201-500 employees
Company mission
To reimagine local commerce to better serve their customers, neighborhoods, and the planet.
Role
Who you are
- 5+ years of experience in marketing, with hands-on experience running campaigns and activations; delivering results that set industry benchmarks
- A Generalist: You’ve got a deep understanding of the full marketing mix and how each channel drives a different purpose. Plus. you’ve got experience with digital channels like CRM, apps, and performance marketing
- An Eye for Trends: You know what the latest trends are, whether that be on social, fashion or food. You’re comfortable making the case for where we should play
- Insightful and Analytical: You’ve got an exceptional ability to identify consumer insights and turn them into powerful, game-changing campaigns. You’re data literate and can pull action from insight
- A Big Thinker: You’re a creative mind who thinks outside the box to get the best idea. You’re not afraid to take initiative or experiment, and you’re excited to bring innovative ideas to life
- A Leader: You’re an incredible project leader, and are able to effectively manage key stakeholders both upwards and downwards. You love a project plan and spend time ensuring everyone is bought in
What the job involves
- We’re looking for a stellar Marketing Manager to run our seasonal brand campaigns for the UK. You’ll be responsible for bringing our new drinks to life through building unforgettable brand worlds. You’ll be a generalist, who understands the full marketing mix and can dial channels up and down depending on the goal
- At Blank Street, our quarterly campaigns launch our seasonal product drops. Our Marketing Manager is the creative marketing mastermind behind these, designing and executing campaigns that captivate communities and drive trial. You’ll lead dynamic, insight-driven projects that resonate with our audience and stay memorable
- Alongside this, you’ll oversee our digital channels - CRM, App and Paid
- You’ll define the overall campaign strategy and plan for each seasonal campaign, ensuring it ladders up to overall business goals. Each campaign should push creative boundaries and be bolder than the last
- You’ll know how to harness consumer insights to develop campaigns that truly resonate and inspire action
- You’ll collaborate with teams across the company to make sure everyone understands your vision, and is bought in on the journey
- You’ll be responsible for executing that vision - with one direct report - driving the end-to-end execution of each multi-channel campaign
- You’ll know how to manage budgets, and be confident forecasting and tracking
- You’ll use CRM, apps, and performance channels to optimise reach and engagement
- You’ll be a true storyteller, leveraging the power of narrative to make our brand unforgettable
- You’ll work hand-in-hand with our creative team to bring that story to life visually, and develop captivating content that speaks directly to our audience
- You’ll be a strong leader, who can inspire and mentor one direct report. You’ll know how to nurture talent and foster an ambitious culture
- You’ll champion collaboration and maintain high standards for creativity and execution
- You’re great at tracking, analysing, and elevating campaign performance
- You understand which metrics to look at to fuel future successes
Salary benchmarks
Our take
More people deserve great coffee and Blank Street strives to make this possible. Blank Street’s formula involves technology enabled, micro-footprint brick-and-mortar spaces which operate at a cheap price meaning they can produce excellent coffee, also, at a reasonable price.
What started as one electric-powered coffee cart in 2020 has expanded to over 50 locations across New York City, Boston and London. Blank Street wants to serve coffee cheaper than Starbucks but tastier than Dunkin’ Donuts – its main competitors – and has done so with automation, specifically Eversys espresso makers that can produce 700 drinks an hour.
The chain has received mighty financing, including from real estate tycoon Tishman Speyer as well as from General Catalyst Partners and Tiger Global Management. This brand is certainly making its mark as its growth has remained at an impressive rate, especially following its entrance into the thriving coffee shop market in the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Mar 2023
$20m
EARLY VC
Oct 2021
$25m
SERIES A
Total funding: $52m
Company benefits
- Medical, Dental, and Vision coverage. Blank Street covers the full premium for low and mid-tier employee-only plans
- Paid sick time
- Paid time off + company holidays
- Paid parental leave benefits
- Equity
- Learning and development opportunities. We're growing and we'd like for you to be a part of the journey
- A whole lot of Blank Street swag & coffee
Company HQ
South Williamsburg, NY
Articles
Leadership
Issam Freiha
(Co-founder & CEO)Spent less than a year in Investment Banking at Morgan Stanley before becoming a Partner at Reshape (Fmr. Alrai Capital)
Vinay Menda
(Co-founder)Is currently a Board Member for Eden and Hudson River Park Friends, an Advisor for both Vero Leasing and Archie, an Investor at Sprout, Mealco and MainStreet, and a Managing Partner for Reshape Ventures.
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