Growth Marketer, Alan
Paid Acquisition
+ Equity packages
Digital healthcare insurance
Open for applications
Digital healthcare insurance
501-1000 employees
Open for applications
+ Equity packages
501-1000 employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- At least 5 years of work experience on growth roles
- Strong track record in paid marketing
- Proficient with one or several major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Experience in campaign creation, optimization and budget management
- Strong analytical mindset and data-driven approach
- Ability to work autonomously in full ownership of projects
- Creative mindset with test-and-learn approach
- Fluent in English
- B2B experience and a second language (FR, NL, SP) are a plus
What the job involves
- We are looking to scale our paid acquisition efforts by bringing in a dedicated expert to develop our international markets (Spain, Belgium and Canada)
- You will be working with the acquisition referent in each market, adapt what's working best in our main market in the local ones and develop tailored-made strategy
- Notably, you will have to discover and uncover the local specifies of market, understand what is different about health in Canada vs health in Belgium, etc
- Your objective is to scale Alan's paid acquisition efforts in International through:
- Ownership and optimization of our digital marketing channels (SEA, Meta, LinkedIn, …)
- Development of targeted campaigns for specific customer segments in France and/or International business
- Creation and testing of ad creatives, messaging and landing pages
- Data-driven optimization of campaign performance and ROI
- Collaboration with design and content teams for asset creation
- Management of budget allocation and performance tracking
- Testing and installing new channels as lever of conversion
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing it in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a readjustment of goals, Alan achieved significant revenue growth in 2023, driven by expanding its clientele and leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$201.1m
SERIES F
May 2022
$212.7m
SERIES E
Total funding: $773.2m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
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