Senior Performance Marketing Manager, Freddie's Flowers
Flower delivery service
Open for applications
Flower delivery service
101-200 employees
Open for applications
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- Scaling Meta: Proven hands on experience managing and scaling Meta spend
- Channel Diversification: A proven track record of successfully scaling "non-Meta" channels into significant revenue contributors
- Strategic Breadth: Previously managed the breadth of paid channels including PPC, SEO and Affiliates
- Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (e.g., Looker Studio, Tableau, or GA4)
- AI Skills: Whilst you might not be an AI-pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks
- Agency Management: Experience managing external partners or agencies, specifically within the Affiliate Marketing space
- Forecasting & Budgeting: Demonstrable experience in forecasting channel performance and clearly communicating to upper management
- Leadership Experience: Experience managing direct reports. You can demonstrate how you’ve coached others to improve channel performance and professional growth
What the job involves
- Reporting into the Head of Performance Marketing, we are looking for a highly analytical, data-driven and hands on Senior Performance Marketing Manager. This role will lead the growth across PPC, SEO, Meta and Affiliates in the UK & DE, with a key objective of broadening our channel mix
- You will be supported by a dedicated team of two direct reports and agency:
- Performance Marketing Executive: Who will manage the day-to-day execution of PPC and SEO agency, allowing you to provide high-level strategic direction for search
- Performance Creative Strategist: Who will own the creative production for Paid Channels, ensuring your data-driven insights are translated into high-converting visual assets
- Affiliate Marketing Agency: You will be the primary lead for our Affiliate Marketing agency, ensuring they deliver against strict CPA targets and incremental growth goals
- Multichannel Strategy & Growth: Develop a cohesive performance roadmap. A primary objective is scaling channels outside of Meta (e.g., TikTok, Pinterest, YouTube, or Programmatic) to build a resilient, diversified marketing mix
- Paid Social: Take full ownership of Meta accounts with support from our creative strategist. You are responsible for campaign setup, daily optimization, and scaling spend while maintaining efficiency
- PPC & SEO: Lead the Paid Search & SEO strategy with day to day account management and support from the performance marketing executive
- Affiliate Management: Act as the primary owner of the Affiliate Agency relationship. You will set the strategy, manage the agency’s performance, and ensure the channel is contributing incremental value
- Team Leadership: Mentor and develop your two direct reports. You will ensure the Performance Marketing Executive is hitting search targets and collaborate with the Performance Creative Strategist to scale Meta and diversify into other channels
- Forecasting & Budgeting: Own the performance marketing budget. You will be responsible for month end processes with Finance and ensuring quarterly and annual forecasting with support from the Head of Performance Marketing
- Advanced Analytics: Leverage a strong analytical background to dive deep into complex datasets. You will manage attribution modeling, track LTV/CAC ratios, and build/automate robust reports & analysis to communicate performance to the leadership team
- Conversion Rate Optimisation - Be responsible for pushing the boundaries of our website, working with your direct report and product team to tailor and optimise pages to ad content and across core pages of the website
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service built around a simple idea: fresh, seasonal blooms delivered regularly, without the hassle of reordering. What sets it apart is the experience around the product, with each delivery coming with carefully selected stems and guidance on how to arrange them, turning a box of flowers into something more creative and personal.
At the heart of the brand is a genuinely customer-first approach. Rather than locking people into rigid plans, Freddie's Flowers offers a flexible, no-commitment model that lets customers decide when and how often they receive deliveries. That sense of control, paired with consistently high-quality flowers, has helped build a loyal customer base and a strong word-of-mouth growth.
While its international expansion has seen mixed traction, following a successful launch in Germany alongside slower progress in markets like the Netherlands and California, the core business remains resilient. With a clear brand identity and a focus on delivering small, repeat moments of joy, Freddie's Flowers continues to carve out a distinctive place in the UK's floral market, with plenty of room to keep growing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$5m
EARLY VC
Total funding: $65m
Company benefits
- Training and development support
- Cycle to work scheme
- Health and Wellbeing sessions with The Mind Clinic
- Cut-price flowers for all
- Delicious lunches once a week in the Battersea office
- Lots of organic fruit and tasty snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Prior to founding Freddie's Flowers in 2014, Freddie was the Head of Direct Sales at Abel and Cole for 3 years.
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