Senior Lifecycle Marketing Manager, G2

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• 8+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment
• Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention
• Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze)
• Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights
• Excellent project management, communication, and cross-functional collaboration skills
• Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact

Desirable

• G2 is looking for a Lifecycle Marketing Senior Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for G2 Digital Markets
• Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey
• Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences
• Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization
• Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value
• Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results
• Partner with Analytics, Product, and Advisor/Advocate teams to ensure lifecycle strategies are aligned with business goals and informed by actionable insights
• Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey
• Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails
• Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice
• Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors
• Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team
• Manage and optimize email marketing best practices and ensure data integrity and compliance