Affiliate Manager, Entain
Global
Bonus scheme + Share save scheme available
2+ days a week in office (Montfichet Rd, London)
Sports betting and gaming entertainment provider
Open for applications
Sports betting and gaming entertainment provider
1001+ employees
Open for applications
Bonus scheme + Share save scheme available
2+ days a week in office (Montfichet Rd, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- If you have a strong background in affiliate management, a proven track record in driving successful affiliate programs, and the ability to manage and inspire a team, we invite you to apply for this exciting opportunity to contribute to our global affiliate operations
- People management experience is required
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams
- Experience in Digital Marketing – with significant hands-on and strategic online sports and gaming experience in Affiliation
- Technical experience working with affiliate platforms (e.g. Mexos, Income Access)
- Demonstrated ability to think creatively and strategically; ability to articulate ideas clearly
- Good understanding of User Journeys, UX, Usability, and Front-End technologies
- Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority
- Ability to communicate appropriately to different levels of stakeholders, using relevant levels of detail
- Experience managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation
- High-level proficiency in MS Excel, PowerPoint, and Word
- Strong understanding of digital advertising legislation and codes of practice
- Excellent listening, negotiation, and presentation skills
What the job involves
- As the Affiliate Manager - Global, you will be responsible for developing and executing the strategy and framework for all affiliate and partnership activities across Europe, Canada, and LATAM
- Reporting to the Head of Affiliates, you will manage a team of 7 employees and be responsible for their performance, training, and development
- Build the 3-year strategy & framework for all Affiliate & Partnerships activity in Europe, Canada and LATAM
- Manage budgeting and forecasting cycles to align with financial targets set quarterly delivering YoY growth in acquisition
- Drive change, adopting new channels and capabilities/platforms as they arise. Clearly describing commercial benefits of changes as they are delivered
- Ensure compliance with affiliate program guidelines, policies, and legal requirements
- Responsible for planning, coordinating, analyzing regional Affiliate performance, including impact on KPIs. E.g. ROI, pNGR and pGP (gross profit), FTDs, CPDs, Rev-Share, Conversions Rates etc
- Negotiate T1 agreements with top affiliates and partnerships
- Build and maintain strong, long-lasting relationships
- Oversees all Affiliate & Partnerships activity. Accountable for the team`s performance, including achievement of key KPIs and commercial targets. Conduct weekly team meetings to follow up on tasks and make sure the team is on track with their KPIs
- Maintain strong relationships with key Affiliates to ensure leading edge acquisition techniques are deployed, market opportunities are actualized, and technology changes are shared within the company on a regular basis
- Build and maintain strong, long-lasting client and publisher relationships
- Work closely with the Affiliate Operations Team Lead to ensure smooth transactions of affiliates’ data to the Affiliates’ management system (Entain Affiliate Platform)
- Work to high quality standards, ensuring errors in execution (creative, audience, proposition) are always registered, and minimized
- Responsible for creative and proposition strategy used in the Affiliate & Partnerships (in conjunction with brand promotional teams) to optimise performance by channel
- Manage Weekly / Monthly / Quarterly reporting and review cycle, demonstrating how Acquisition has progressed in terms of both it’s financial targets and its innovation roadmap
- Cross functional team collaboration and stakeholder management e.g. works closely with key stakeholders (Brand, Compliance, Legal, BI etc.)
- Responsible for ensuring that all Affiliates’ activity is sufficiently monitored, tracked and evaluated by the team using Affiliate tracking tools in Entain Affiliate Platform and internal analytical reports thus ensuring positive NGR and Gross Profit
- Reporting to P&L owners on aggregate PM performance across week / month
- Work closely with the brand teams to ensure that ad copy and promotional messaging are aligned to the core brand principles
- Track, detect and monitor for fraud
- Collaborate with Mar-Tech/BI teams for product innovations and or development (e.g. platform capability)
- Work closely with CRO team to optimize visit-deposit funnel performance and implement initiatives to improve overall experience and therefore ROI for all major brands
- Own the “test & learn roadmap”, ensure a successful learning process and a reporting structure
- Responsible for day-to-day management of a medium-sized team (up to 10 people)
- Recruitment, performance management, training and development
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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