Growth Marketing Specialist, Headway

$84.3-124k

May be eligible for performance-based variable compensation and an equity grant, depending on the position and level

Junior and Mid level

New York

San Francisco Bay Area

Remote from US

Therapist-by-insurance marketplace

Be an early applicant

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Be an early applicant

$84.3-124k

May be eligible for performance-based variable compensation and an equity grant, depending on the position and level

Junior and Mid level

New York

San Francisco Bay Area

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

The ideal candidate has hands-on experience launching and optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact
You have 2-4 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, LinkedIn, and beyond
You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
You have high critical thinking skills with a strong bias towards action
You have experience working in-house at high-growth tech companies or agency experience with relevant sector projects a plus

What the job involves

Our Growth Marketing team is building a best in class acquisition engine as we seek to improve access to mental health care
We are looking for an outcome-oriented digital marketer to support crucial paid marketing projects across our entire growth marketing portfolio
Design and launch paid marketing experiments and campaigns at scale
Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social
Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
Experiment with new ad tools and placements
Support our brand marketing efforts and serve as the subject matter expert over time
Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.8)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company benefits

Work from home opportunities

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(CEO)

Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.

Salary benchmarks

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