Content Strategy Lead, Teachable

• 5+ years of experience in content strategy and/or content marketing
• Experience leading or managing a team of content creators and social media professionals
• Strong portfolio of multi-channel content work—ideally including blogs, newsletters, social, and video
• Strategic mindset with the ability to translate business goals into actionable content plans
• Excellent writing, editing, communication, and leadership skills
• Highly capable of managing a content calendar, prioritizing projects, and giving feedback
• Collaborative approach and ability to work cross-functionally and influence stakeholders
• Passion for helping creators, entrepreneurs, and small business owners grow their impact

Desirable

• We’re looking for a Content Strategy Lead to join our Brand & Content team
• This is a hands-on leadership role responsible for defining and executing our content strategy across channels to support brand awareness, organic growth, and creator engagement
• You’ll shape the strategy that powers our blog, newsletter, social media, and video content—ensuring everything we publish is aligned with our brand story, serves our community of creators, and supports business goals like brand awareness, lead generation and customer acquisition
• This role reports to the Head of Brand & Content and works closely with our Growth Marketing, Product, and Customer teams
• You’ll directly manage our content writer, social media manager, and freelance or in-house video creator(s)
• Lead and mentor a small but mighty content team (currently a writer and social media manager), helping them grow in their roles and deliver impactful work
• Build and own a cohesive, scalable content strategy that ties back to our brand narrative and drives organic growth
• Oversee content development across formats and platforms (blog, newsletter, social, and video) with an emphasis on engaging, educational content that helps creators succeed
• Oversee and optimize content production and distribution workflows to ensure efficient, high-quality execution across platforms and channels
• Drive growth across social channels, specifically, and maximize earned media opportunities on social in close collaboration with the Creator Partnerships team
• Drive innovation in our content mix, experimenting with new formats like interactive tools, how-to resources, short- and long-form video expansion, and newsletter storytelling
• Collaborate with SEO and growth marketing to ensure our content is discoverable, data-informed, and aligned with top-of-funnel and conversion goals
• Work cross-functionally with teams like Creator Partnerships, Product, and Customer Success to ensure we’re producing the right content for the right audiences at the right time
• Track and report on performance, define KPIs, and use data to iterate and improve our content strategy over time
• Bring strategic thinking and creative ideas to our editorial approach, connecting the dots between audience needs, business priorities, and platform best practices