Director of Marketing & Lifecycle Operations, BuildOps
$150-225k
+ Bonus + Equity Grant
Management software for commercial contractors
Job no longer available
Management software for commercial contractors
501-1000 employees
Job no longer available
$150-225k
+ Bonus + Equity Grant
501-1000 employees
Company mission
To build the system that helps commercial contractors shape the future of the trades.
Role
Who you are
- 6–10+ years in Marketing Operations/Lifecycle for B2B SaaS
- Deep HubSpot Marketing Hub and GA4/GTM experience; basic HTML/CSS a plus
- Proven record building nurtures, segmentation strategies, and scalable automation
- Comfortable with spreadsheets/BI; Looker/PowerBI a plus; familiarity with ABM tools (e.g. 6sense/Demandbase) and modern CMS
- Process-minded, documentation-driven, and strong cross-functional communicator
What the job involves
- HubSpot ownership for Marketing: governance, objects/fields, workflows, forms, UTMs, list hygiene, and compliance
- Build and QA campaigns, emails, landing pages, and reusable templates
- Lifecycle & segmentation: ICP/segment lists, personas, geo/vertical cohorts; manage consent and list health
- Enable and orchestrate (with digital marketing) multi-touch nurtures across the customer lifecycle (prospect → close → onboard → expand → renew)
- Automation workflows: triggered journeys, recycling programs, alerting guardrails; A/B and holdout experimentation with strict QA and rollback plans
- Website operations & web analytics: day-to-day CMS backlog (publishing, redirects, tagging) with engineering/agency support; GA4 + GTM event tracking and conversion goals
- Advertising & channel integrations: maintain integrations for Google/LinkedIn/Meta, webinar platforms, chat, content syndication, direct mail/ABM surfaces
- Enablement & campaign ops: intake and SLAs with Demand Gen/PMM; calendars; creative/spec hand-offs; post-mortems; self-serve dashboards for marketers (channel, cohort, creative, lifecycle)
- AI & Agentic lifecycle automation: Orchestrate multi-step, multi-channel journeys (email, chat, SMS/WhatsApp, web) with human-in-the-loop fallbacks; auto-pause/resume based on engagement or risk signals
- What success looks like (6–12 months):
- Marketing Automation infrastructure in place: lead lifecycle stages defined and adopted, audience segmentation operationalized, integrations in place with core business systems and third-party technology
- Operational excellence: campaigns, nurtures, and web releases ship on time with consistent QA and minimal defects
- Stronger lifecycle performance: nurtures and segmentation demonstrably improve engagement and conversion from current baselines
- Clean, trusted measurement: channel, web, and lifecycle reporting is accurate, accessible, and adopted by stakeholders
- Faster execution: shorter cycle times from intake to launch; standardized templates and playbooks reduce rework; AI workflows integrated and automated checks
- Stable integrations: ad, webinar, chat, and ABM connections run reliably with clear monitoring and quick incident resolution
- Governance in place: UTMs, naming, and list/cadence hygiene are documented and consistently followed
- Hands-on with HubSpot AI features and adjacent tools (Workato/Zapier, 6sense/Demandbase, Grammarly/Writer, QA linters)
- Comfort designing human-in-the-loop processes and measuring AI impact (speed, quality, conversion lift)
- Partner closely with RevOps counterparts on marketing attribution model, lead scoring & routing logic, lead lifecycle management, and overall tech stack optimizations
- Tooling You’ll Use:
- HubSpot Marketing Hub, GA4, Google Tag Manager, LinkedIn/Google Ads, CMS (e.g., Webflow/WordPress/HubSpot CMS), webinar & chat platforms, ABM/direct mail, BI (Looker/PowerBI), automation (Workato/Zapier)
Our take
BuildOps offers a tailored management software platform catering to the real estate sector, allowing its clientele to enhance cash flow and profit margins. Through its all-in-one invoicing and billing workflow, coupled with a robust financial reporting platform, BuildOps equips customers with the tools needed for streamlined operations.
The company's strategic focus on sub-contractors within the construction and real estate industry sets it apart in a market where many management platforms struggle to integrate diverse functionalities. Unlike its competitors, BuildOps has mastered the all-in-one approach, mitigating miscommunication and confusion often stemming from disparate silos of information.
In a landscape worth billions, BuildOps has swiftly carved out a niche, positioning itself for significant growth in the years to come. Recently; the company secured new funding and cemented its status as a unicorn. This is a sure sign of investors' confidence in the company's vision and its potential to revolutionize management software for the modern commercial contractor.
Freddie
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2025
$127m
SERIES C
May 2023
$50m
EARLY VC
Total funding: $225.8m
Company benefits
- Financial: Competitive base salary. Generous equity options. Performance bonuses for 95%+ employees. Bi- annual performance & compensation reviews. RRSP & 401k employee contribution plan.
- Health & Family: Health/dental/vision insurance as of Day 1. Paid parental leave. Life insurance + disability insurance. Employee Family Assistance Program (EAP).
- Other Perks: Flexible PTO. Home-office allowance. Hybrid flexibility. Access to awesome office spaces (in L A , Toronto, and Raleigh). Team retreats & off- sites.
Company HQ
Santa Monica, CA
Leadership
Alok Chanani
(Co-Founder & CEO)Previously a Board Member at Wharton Angel Network, CEO at USA Commercial and Summer Associate at the Bernstein Companies.
Steve Chew
(CSO)Currently Community Lead at StartX. Previously Co-Founder and CEO at Swerv and Vice President of Marketing at Fundly.
Salary benchmarks
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