Product Marketing Lead, Deskbird
Workplace management app
Job no longer available
Workplace management app
21-100 employees
Job no longer available
21-100 employees
Company mission
To enable companies around the world to realize the potential of hybrid work.
Role
Who you are
- Product Marketing Expertise: 6+ years in Product Marketing, including 2+ years as a manager
- Sales Enablement Experience: Proven ability to empower Sales teams with engaging narratives and tailored collateral
- Exceptional Communication: Confident in delivering presentations, hosting webinars, and training teams
- Strategic and Hands-On: Skilled at high-level planning and detailed execution
- SaaS Startup Experience: Thrives in fast-paced B2B SaaS environments
- Language Skills: Proficiency in English is required, along with fluency in either German or French
What the job involves
- As our Product Marketing Lead, you’ll play a key role in driving go-to-market success, shaping our product narratives, and scaling our Product Marketing function to new heights
- Lead Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies that ensure successful product launches, competitive differentiation, and strong positioning, contributing to the growth of the PMM team
- Define Personas and ICPs: Collaborate with PMM peers to validate and update personas and Ideal Customer Profiles (ICPs), ensuring they align with evolving market needs and effectively target the right audiences as part of deskbird’s multi-product strategy
- Leverage Data and Market Insights: Use product adoption metrics and competitive research to uncover actionable insights, inform the product roadmap, and optimise product engagement. Continuously refine our market fit through a data-driven approach
- Empower Sales and Collaborate Cross-Functionally: Equip Sales with high-impact enablement materials and collaborate across Product, Marketing, Sales, and Customer Experience to deliver unified messaging. Measure your impact through improved sales performance, customer satisfaction, and product success
- Champion Customer Advocacy: Drive initiatives that showcase customer stories, develop case studies, and create product guides. Work with the CX team to enhance product adoption, retention, and advocacy, building stronger relationships with our users
Our take
Swiss-based Deskbird is on route to become Europe’s leading workplace management platform that allows companies to create ordered but flexible environments.
The company has adopted a unique approach to workplace management, offering the first workplace software built around users instead of buildings. Along with standard functionalities like booking resources, the tool that has brought the company unique success is the ability, via mobile app, to identify who of their employees are in the office and thereby schedule meetings accordingly.
Following 2023 funding, the company will invest capital into extending reach across European markets, entering the US market, and to allow expansion of its product offerings. The company's 10 year plan is to be to workforce management what Salesforce is to CRM. A lofty goal, but the company is certainly setting itself up to achieve this in due time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company-wide summit: We bring everyone in the company together in varying locations across Europe for a couple of days per year. Check out the video of our last company summit
- “Bursts”: We support you and your team to get together in one location whenever you need a face-to-face meeting
- Visit a deskbird: deskbirds are spread across exciting areas all over Europe and beyond. We encourage everyone to visit each other and expand your travel experiences
- Home office equipment: We are a remote-first company and we will support you financially in creating the home office environment that you nee
- Coworking budget: Take a spot in a modern coworking space around your corner
- Well-being: Sometimes we need to take a break, e.g. to strengthen our mental well-being. The wellness budget is there to ease your mind on this!
- Learning and development: We support our employees’ future careers and education by offering a yearly development budget they can freely use for coaching, certification and conferences
Company HQ
St. Gallen, SG
Articles
Leadership
Ivan Cossu
(CEO)Previously served as a Management Consultant for Lytica and as a Consultant for The Boston Consulting Group (BCG).
Jonas Hess
(CPO)Previously served as Strategy Manager of Digital Services and Electronics for BMW Group and as a Strategy Consultant for The Boston Consulting Group (BCG).
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