Email Marketing Manager, AffiniPay

• 3–5 years of experience in email marketing, lifecycle marketing, or demand generation, preferably in B2B or SaaS industries
• Experience working with sales teams to align email marketing with lead generation, nurturing, and pipeline acceleration
• Expertise in email marketing platforms (Marketo, HubSpot, Salesforce Marketing Cloud, or similar tools)
• Strong understanding of customer segmentation, personalization, and automation workflows for both prospects and customers
• Ability to anticipate business needs and pivot email strategies to support new initiatives and revenue goals
• Experience managing and collaborating with contractors or external resources, with potential to oversee additional team members in the future
• Data-driven mindset with experience in analyzing email performance metrics and making strategic, actionable recommendations
• Basic knowledge of HTML/CSS for email formatting and troubleshooting
• Familiarity with CRM tools (Salesforce preferred) and marketing automation workflows
• Highly organized with a strong attention to detail and the ability to manage multiple projects

Desirable

• As the Email Marketing Manager, you will own and execute email marketing strategies for both prospects and customers, driving acquisition, engagement, retention, and revenue growth
• Reporting to the Director of Lifecycle Marketing, you will develop, implement, and optimize data-driven email campaigns that align with business goals and customer needs
• This role requires a mix of strategic planning, hands-on execution, and adaptability—anticipating business needs, supporting sales efforts, and continuously improving nurture programs to accelerate pipeline and customer engagement
• You will work cross-functionally with sales, demand generation, product marketing, customer success, and marketing operations to ensure that email is a key driver of growth and retention
• Develop and manage the end-to-end execution of email campaigns for both prospects and customers, ensuring messaging aligns with business objectives
• Own lead nurturing workflows, moving prospects through the funnel and accelerating conversions to support sales and demand generation efforts
• Design and manage customer lifecycle email campaigns, including onboarding, engagement, product adoption, cross-sell/upsell, and retention initiatives
• Anticipate and respond to evolving business needs by quickly adjusting email strategies to support new initiatives, product launches, and revenue goals
• Maintain best-in-class email deliverability standards, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies
• Partner closely with the sales team to align email efforts with pipeline acceleration strategies, helping drive lead conversion and nurture effectiveness
• Work with demand generation and product marketing teams to ensure that email campaigns support prospecting, lead nurturing, and sales enablement
• Collaborate with customer success and lifecycle marketing to enhance post-sale engagement and retention strategies
• Align with business priorities to ensure email campaigns support key revenue-driving initiatives
• Manage and collaborate with a contractor to support email execution, with the potential to oversee additional resources in the future
• Analyze email performance metrics (open rates, CTR, conversion rates, pipeline influence, revenue impact) and adjust strategies based on data insights
• Conduct A/B testing on subject lines, content, CTAs, and send times to continuously improve engagement
• Provide performance reports and insights to marketing leadership, sales, and other key stakeholders
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and maintain database hygiene
• Stay ahead of email marketing trends, technologies, and best practices, continuously identifying opportunities for innovation and efficiency

• All interviews take place over phone call, Zoom/Google Meet or in person