Senior Product Marketing Manager, GitLab
Core DevOps Workflows
$110.9-237.6k
Salary applicable to candidates based in CA, CO, HI, NJ, NY, WA/DC, IL, MN
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$110.9-237.6k
Salary applicable to candidates based in CA, CO, HI, NJ, NY, WA/DC, IL, MN
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions; familiarity with GitLab or competing DevOps products would be a huge plus
- Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences
- Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams
- In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community
- Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations
What the job involves
- As a Senior Product Marketing Manager for core DevOps workflows, you will work closely with our marketing, product management, engineering, and sales teams to grow the GitLab platform footprint in the market.
- You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area.
- Senior Product Marketing Managers at GitLab are subject matter experts who can go deep on technology, market landscape and customer value for their respective product areas
- Deliver the Pitch: Messaging, Positioning & Content
- Develop compelling messaging and differentiation to position GitLab as the most comprehensive, intelligent DevSecOps platform in the market
- Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
- Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
- Evangelize our platform and product capabilities at GitLab and industry events, conferences and webinars
- Coach the Play: Demand gen and revenue plays
- Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
- Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
- Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
- Own the Proof: Voice of the customer & voice of the industry
- Serve as the voice of the customer, understand their pain points and align them with the GitLab value proposition
- Distill win-wires and customer success into repeatable sales motions to help scale the business
- Educate industry analysts (aka voice of the industry) on our capabilities and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
- Partner with our Business Value team to build total cost of ownership and business value calculations
- Drive the Plan: Go-to-Market Strategy
- Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
- Develop customer segmentation, buyer personas and target audiences using a data-driven approach
- Partner with our monetization team to optimize route-to-market, and free to paid conversions of our GitLab product offerings, and build effective pricing and packaging collateral
- Own and drive the launch plan for upcoming core DevOps feature releases and product launches
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $434.1m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Share this job
View 93 more jobs at GitLab