Marketing Analytics & Insights Manager, Ruggable

• 4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup)
• 1+ years of managing direct reports (preference with analytics and insights teams)
• Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business
• Advanced experience with SQL and data visualization or business intelligence tools (Looker)
• Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc
• Experience working with data engineering and external vendors to identify and onboard new data sources
• Excellent written and verbal communication with impeccable attention to detail
• Hard-working team player motivated to identify challenges and implement solutions

Desirable

• As a Manager of Ruggable's Marketing Analytics & Insights team, you will play a critical role in developing performance visibility and enabling data-driven decisions throughout the company. We are looking for a highly quantitative self-starter who thrives in a fast-paced environment and seeks ownership of functional data initiatives from start to finish.
• In this role, you will have the opportunity to own development of measurable KPI metrics, drive strategic Marketing initiatives, and be the primary point of contact with internal stakeholders.
• The right candidate will be excited about meeting aggressive goals and owning the data strategy to keep pace with a quickly evolving DTC landscape. If that sounds like you, this is an opportunity to join a results-focused team building a suite of tools to enable the long-term success of Ruggable
• Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels
• Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention
• Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase
• Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc
• Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders
• Own delivery of new data sources by identifying scope, priorities, roadblocks and best practices and work cross functionally to overcome any blockers or common pitfalls with the data
• Provide guidance to direct reports, other team members and internal stakeholders on best practices for leveraging data