Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from MEta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025 the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic and macro-factors still pose headwinds, yet Snaps enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle