Head of SEO, IG Group
Plus company bonus programme
3 days a week in office (Cannon Street, London)
Global fintech investment platform
Be an early applicant
Global fintech investment platform
1001+ employees
Be an early applicant
Plus company bonus programme
3 days a week in office (Cannon Street, London)
1001+ employees
Company mission
To power the pursuit of financial freedom for the ambitious.
Role
Who you are
- 5+ years of SEO experience, including 2+ years leading a growth-focused SEO function with proven ability to drive organic growth at scale in a competitive industry (ideally fintech, trading, e-commerce, or other high-competition verticals)
- Strong grounding in both technical SEO and content SEO strategy, with knowledge of ASO and its interplay with organic search
- Commercially minded approach: you see SEO as a growth engine and can connect organic initiatives directly to business outcomes
- Data-driven mindset with proficiency in tools such as Ahrefs, Pi Datametrics, GA4, Looker, and ASO platforms
- Experience in matrix organisations: comfortable partnering with centralised teams while owning local execution
- Strong communication skills: able to influence senior leadership by framing SEO impact in business terms
- Leadership capabilities to manage direct reports and agencies effectively, setting direction and holding them accountable
- Hands-on and proactive: comfortable in a lean team structure with big ambitions
What the job involves
- We are hiring a Head of SEO for our UK marketing team to lead our geo-focused organic search strategy
- This role will drive scalable customer acquisition through commercially focused SEO and ASO, working from our London office in a hybrid model (3 days in office)
- The mission is to position organic search as a core growth engine for the business, connecting technical excellence and content strategy directly to commercial outcomes: traffic, applications, and first trades
- Critically, while our SEO efforts have historically focused on OTC derivatives, we are now strategically pivoting to drive volume growth through our investing (Share Dealing) and crypto products
- You'll need to realign our organic search strategy to support this shift, capturing high-intent users in these growing segments
- Additionally, you'll need to future-proof our organic strategy by adapting to AI-driven search platforms and answer engines, ensuring IG maintains visibility as search behavior fundamentally shifts from traditional keyword searches to conversational AI queries
- While you'll partner with our central SEO hub in Poland on technical performance, you'll own the strategy and execution that drives customer acquisition through organic search in our key markets
- The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector (by revenues)
- As such this is a prominent role in the UK team and the wider company
- SEO represents a significant untapped opportunity for customer acquisition, and we need an experienced leader who sees organic search not just as a technical discipline, but as a commercial growth lever
- This is a critical role for the UK marketing leadership team, reporting to the Director of Performance & Lifecycle Marketing
- Lead the SEO and ASO strategy for geo-level markets, focusing on traffic growth from high-volume, high-impact keywords that drive customer acquisition
- Develop and execute a comprehensive SEO strategy that realigns our organic search focus from OTC derivatives to high-growth opportunities in investments and crypto, identifying and prioritising high-intent keywords, content gaps, and competitive positioning in these segments
- Adapt SEO strategy for AI-driven search platforms (Google SGE, ChatGPT, Perplexity) by optimising content for featured snippets, answer engines, and conversational search queries, ensuring IG maintains visibility as search behavior evolves beyond traditional keyword-based discovery
- Partner with the central SEO hub in Poland to maintain strong technical SEO health (crawlability, indexation, site speed, structured data) while owning local execution
- Prioritise content creation and optimisation efforts to maximise organic traffic and commercial outcomes, not just output volume
- Set and track KPIs across technical and content SEO, including share of search, organic traffic growth, keyword coverage, and conversion performance
- Manage one direct report and challenge agencies to deliver clear results against defined KPIs
- Provide regular reporting and insights to senior leadership, framing SEO impact in business terms
- Integrate SEO and ASO with broader marketing activity including Paid Media, CRM, Loyalty, and Brand initiatives
- Champion a data-driven, ROI-focused SEO culture within the team
- Stay ahead of search algorithm changes and industry trends to maintain competitive advantage
Salary benchmarks
Our take
Founded in 1974 by Stuart Wheeler as a UK-based spread betting company for gold, IG Group, abbreviated from Investors Gold Index, was initially set up to allow people to speculate and trade on the price change of gold without owning physical gold. And in the year 2000, it was listed on the London Stock Exchange and its gradual evolution into the world of fintech began.
By 2011, the company had played a part in numerous international buyouts before narrowing its focus down to financial wagers. During the latter half of that decade, IG shut down its binary options trading platform and focused instead on building an investment portfolio with partner BlackRock Investments, all whilst maintaining its Forex and CFD trading processes. Since then, it has become a fast-paced market leader in the investment space.
In recent years, IG Group has developed major platforms for various trading actions and has grown profit and revenue significantly. Alongside this it has acquired a number of companies, including tastytrade and Freetrade, and launched its own crypto product, making it the first UK-listed company to launch crypto trading to retail investors. This further proves how much of a staple IG Group is in the world of financial trading.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Matched giving for your fundraising activity
- Performance-related bonuses
- Pension, insurance and medical plans
- Career-focused technical and leadership training in class and online, including unlimited access to the LinkedIn Learning platform
- Contribution to gym memberships and more
- A day off on your birthday
- Two days’ volunteering leave per year
- Best-in-class shift allowance
- Out-of-hours transport entitlement
Company values
- Lead and inspire
- Think big
- Champion the client
- Deliver at pace
- Raise the bar
Company HQ
City of London, London, UK
Articles
Leadership
Breon Corcoran
(CEO)Joined IG Group as CEO in January 2024. Prior to this, they were the CEO of WorldRemit and a Non-Executive Director at Tilney Group.
Diversity, Equity & Inclusion at IG Group
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
Share this job
View 22 more jobs at IG Group