Head of Marketing, Lloyds
Borrow & Lending (Cards, Loans and Embedded Finance)
+ An annual bonus award, subject to Group performance + Share schemes including free shares
2 days a week in office
Retail and commercial bank
Posted today
Retail and commercial bank
1001+ employees
Posted today
+ An annual bonus award, subject to Group performance + Share schemes including free shares
2 days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Marketing Planning and Execution: Proven experience designing and delivering successful Marketing plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell
- Commercial Acumen: This is a heavy trading role. We’re looking for someone who is highly commercial, has a deep understanding of performance metrics, growth programmes and is able to evidence that
- Marketing by Numbers: Experience developing cross channel and bottom up marketing plans that are powered by clear insight and analytical rigour to ensure we’re delivering incremental sales growth for the business
- Creative Judgement: Proven experience leading marketing execution and creative delivery. You’ll step through the end-to-end experience as a customer would, and will sweat the quality of the onward journey as much as individual assets or ads
- Innovation: Proven experience driving innovative marketing campaigns that get noticed and drive commercial outcomes. You’ll have practical experience working agile and you’ll be skilled at leading teams in this way. You’ll harness an external profile and network to ensure we remain innovative, humble and always learning
- Influence: You’ll be an experienced influencer of that rarefied corporate beast: a senior collaborator (otherwise known as a normal human being who cares ). This means you can handle difficult trade-off decisions between opinionated leaders and across teams
- Management: You’ll have proven experience managing budgets, workflows and risks associated with delivering marketing. You’ll happily geek out over workflow tools, so we can focus our efforts to only the key priorities
What the job involves
- We’re searching a marketing leader who can help our Lending business grow faster
- Your job will be to define full funnel customer lifecycle marketing plans which attract prospects and build valuable relationships with customers across our Cards, Loans and Embedded Finance businesses
- You’ll be a highly commercial product marketer who can meet sales targets, but you’ll also be an innovator who can think bigger and longer-term
- You’ll see customers for what they are: real people with real needs navigating the ups and downs of life, and you’ll obsess about how our brands can usefully help along the way
- We’re running an agile structure where Heads of Marketing work with specialist delivery Accelerators to go to market with cutting-edge propositions
- So we need someone who is an arch collaborator first and foremost
- This is a building job as we scale the largest financial transformation in Europe
- So if you are driven to make meaningful work with brilliant people, but aren’t afraid to roll up your sleeves and lead through doing, then please read on!
- Define and lead full funnel marketing across our Cards, Loans and Embedded Finance businesses
- We’re not into short-term selling. Building long-term, loyal relationships and meeting customer needs is our bag
- Therefore we’re looking for someone who can build and execute a marketing plan that is founded on insight, tailored to segmented customer needs, and designed to build brand relationships as well as in-year commercial goals
- You’ll be responsible for the implementation of the marketing plan by leading expert teams from our agencies and Growth, CRM and Campaigns & Social teams, defining the direction, leading as the ultimate decision maker within Marketing for your area, and reporting outcomes back to the business
- You’ll lead agile Pods to deliver against key jobs to be done that require innovation at pace
- Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges
- You’ll be responsible for ensuring we hit our targets across the full funnel and, running the numbers' week by week to ensure your bottom up plans are meeting the needs of our customers and business partners
- You’ll be the sole point of contact with senior business leaders to align our marketing efforts to business objectives and ensure a clear understanding of success, outcomes and plans
- You’ll stay on top of marketing trends, continuously experiment with new routes to market and continually understand and bring to bear new data & technology
- You’ll help build a culture of excellence and ensure we have the right people on the right problems and ensure our teams are fulfilled in their work
Application process
- End Date: July 7, 2025
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy – including for its handling of PPI complaints in 2015, and the 2009 European Commission ruling that forced it to part ways with TSB – but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
Of the company’s 26 million customers, over 18 million of them are online, making it the largest UK digital bank. As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its current technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
Recently, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on FinTech Action Labs (a FinTech accelerator programme) to bring its industry expertise to early-stage FinTechs. As well as investment in digital transformation and AI, the company is enhancing its wealth product and corporate banking offerings, as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive, not founder)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
Share this job
View 5 more jobs at Lloyds