Marketing & Events Executive, Jonas Software

• Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company
• Degree or equivalent in Marketing, Communications, Business, or a related field
• Proven experience in digital marketing, content creation, and lead generation strategies
• Experience planning and executing both virtual and in-person events
• Ability to quickly learn and understand complex software products, translating technical features into client benefits
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams, especially product teams
• Exceptional project management skills, with the ability to manage multiple campaigns and events simultaneously
• Familiarity with analytics tools (e.g., Google Analytics) and the ability to measure and report on the performance of marketing initiatives
• Proficiency in marketing automation tools, CRM software (e.g., HubSpot, Salesforce, we use Zoho), and event management platforms
• Innovative thinking and a creative approach to problem-solving and content development
• Fun and Approachable: You bring energy and enthusiasm to your work and can easily engage with team members, clients, and event attendees in a friendly and professional manner
• Dynamic and Adaptable: You thrive in a fast-paced environment, can juggle multiple projects with ease, and are always ready to adapt to new challenges and opportunities
• Customer-Focused: You are passionate about understanding and meeting the needs of our customers, and you always put the customer experience at the forefront of your work
• Team-Oriented: You collaborate effectively, are open to feedback, and contribute positively to team culture, fostering a spirit of collaboration and mutual respect

Desirable

• We are looking for a dynamic and proactive Marketing and Events Executive to join our marketing team
• This role will have a unique focus on collaborating with our product team to effectively communicate our software’s features and benefits, while also managing impactful events that showcase our offerings
• The Marketing and Events Executive will play a crucial role in the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement
• This role will require close collaboration with the product team to understand our software’s features and how they translate into value for our clients
• The ideal candidate will also plan and manage events (both virtual and in-person) that effectively promote our brand and product offerings to the leisure and wellness industry
• Marketing Strategy & Execution:
• Develop and implement marketing campaigns to promote our software products
• Collaborate closely with the product team to create compelling content, including product launches, feature announcements, and educational materials
• Develop and maintain a content calendar, ensuring timely and relevant distribution across various channels (email, social media, website, etc.)
• Conduct market research to understand trends, competitors, and customer needs, and use insights to inform marketing strategies
• Manage and optimise digital marketing channels, including SEO, PPC, and social media advertising
• Monitor and report on the effectiveness of marketing activities, providing insights and recommendations for improvement
• Product Collaboration:
• Work closely with the product team to gain an in-depth understanding of new and existing features
• Develop marketing materials such as product videos, brochures, and case studies that highlight product value and use cases
• Conduct product training sessions for internal teams to ensure alignment in messaging and product knowledge
• Event Management:
• Plan and execute virtual and in-person events, including trade shows, product demos, webinars, and customer appreciation events
• Manage event logistics, from venue selection and vendor coordination to registration and follow-up communications
• Create engaging event content that effectively communicates the benefits of our software and drives attendee engagement
• Track and analyse event performance, providing reports and recommendations for future improvements
• Content Creation & Management:
• Create and manage a variety of content types, including blog posts, whitepapers, newsletters, and case studies, with a focus on demonstrating product value
• Work with design and multimedia teams to produce visually appealing content assets
• Ensure brand consistency across all marketing and event materials