Senior Product Marketing Manager, Function
B2B
Plus equity
Insights and tracking for health assessments and lab tests
Job no longer available
Insights and tracking for health assessments and lab tests
201-500 employees
Job no longer available
Plus equity
201-500 employees
Company mission
Empowering people to live 100 healthy years.
Role
Who you are
- We’re looking for a curious, rigorous, problem-driven Senior Product Marketing Manager to build and own all B2B product marketing at Function
- 5+ years in Product Marketing with strong B2B experience (healthcare, wellness strongly preferred)
- Proven ability to build positioning, messaging, and sales enablement from 0→1
- Experience tailoring messaging for key decision-makers and influencers within employer organizations
- Comfortable operating within long, complex enterprise buying cycles tied to benefits planning and open enrollment
- Strong storyteller able to articulate ROI, population health impact, productivity gains, and employee activation value
- Effective cross-functional partner who thrives in a fast-paced, ambiguous, startup environment
What the job involves
- You will create the foundation of our employer-facing PMM engine — developing clear positioning, building sales enablement, refining GTM motions, and helping influence what we build for employer buyers
- You’ll be the strategic growth architect across Enterprise, Product, and Sales—hypothesizing, testing, and scaling the value stories, GTM tactics, and product experiences that drive B2B growth levers like top-funnel MQLs, closed/won deals, and employee member activations
- Positioning and messaging: Define clear, differentiated employer-facing narratives and value props tailored to enterprise benefits and people-team stakeholders
- Sales enablement and content: Deliver high-impact collateral (decks, one-pagers, whitepapers, ROI stories, battlecards) that accelerate deal velocity and improve win rates
- GTM and launches: Lead GTM for all employer-facing features and updates, aligning with product, sales, enterprise, and benefits-season buying cycles
- Competitive intelligence: Maintain insights on the employer benefits landscape to guide product priorities and strengthen differentiation
- Cross-functional influence: Translate employer and benefits-leader insights into product decisions and partner tightly with Enterprise, Sales, Ops, Product, and the broader organization
- Pricing and packaging: Support employer-tier pricing and healthcare packaging strategy
- Market research: Contribute to insights work with HR/benefits leaders and employer buyers
- Demand gen support: Provide employer-focused messaging and POV frameworks for integrated marketing programs that support employer awareness and pipeline creation
- Member Activation Support: Partner with sale and post-sale teams to support launch toolkits, employer communication frameworks, and ongoing engagement messaging
- Business experiments and funnel optimization: Partner with product and GTM teams to test and iterate on messaging, offer packaging, and product experiences that improve lead conversion, member activation, and utilization. Prioritize experiments that unlock new acquisition or conversion inflection points
- Success Looks Like
- Clear, consistent employer-facing positioning adopted across Product, Sales, Enterprise, and Ops teams
- Sales enablement that drives faster deal cycles, higher win rates, and better pipeline conversion
- Predictable, well-run GTM motions aligned to employer buying cycles
- Competitive insights helping shape product strategy and B2B differentiation
- Messaging, collateral, and product-facing experiments that materially increase B2B MQLs, pipeline conversion, and employee member activations—supported by a clear hypothesis and learnings loop
- Measurable contribution toward B2B growth targets
- First week: Get set up, ship your first change on day one
- First month: Contribute meaningful work and get a full tour of our systems
- First 90 days: Own and deliver a project end-to-end, shaping how we scale
Our take
With the predominant model of healthcare being routine checkups and care for severe discomfort, chronic disease and health disparity are on the rise in the US. Function Health is a company that promotes a continuous mode of healthcare by removing barriers to lab testing.
Founded by former employees at Google Research, Meta, Fitbit and Tonal, Function Health provides subscribers with new ways to manage their health, opting for preventative measures rather than treatment. It does this by providing members with all-in-one lab testing, with more than 100 different tests available. It quantifies results and insights in an accessible and actionable manner, making caring for your health easier to manage.
Having only come out of stealth in 2023, it's impressive to see Function already secure a substantial Series B round and a 50,000-plus membership base. Its disruptive model of preventative healthcare is clearly turning heads, and it will use its fresh funding to scale its platform to a wider market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2025
$298m
SERIES B
Jun 2024
$53m
SERIES A
Total funding: $354m
Company benefits
- Choose your own holidays
- 401k Match
- Health Insurance
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Pranitha Patil
(Co-Founder & Chief Business Officer)Previously studied a Masters in Design Engineering at Harvard. Worked as a Health Strategy Engagement Manager at Accenture and was a Teaching Fellow at Deshpande Foundation.
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