Vice President of Growth, Kraken
Breakout Prop
$116.6-259.6k
+ Equity + Bonus
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$116.6-259.6k
+ Equity + Bonus
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 10+ years of experience in growth marketing in high-growth tech, fintech, or crypto companies, including building teams and systems from scratch
- Crypto fluency: at least 2+ years in a crypto organization or leading a crypto vertical within fintech, plus personal passion and direct experience in the space
- Proven track record scaling acquisition, activation, and retention in high-growth environments
- Deep analytical rigor across funnel metrics, cohort analysis, A/B testing, attribution, and data-driven marketing
- Strong understanding of crypto markets, trader motivations, and crypto communities, with awareness of safe and compliant marketing in the space
- Strategic thinker and hands-on operator—able to build frameworks and also dive into details
- Excellent communicator, collaborator, and leader with experience influencing cross-functionally
- Startup mindset: thrives in fast-paced, ambiguous environments; proactive, resilient, and excited to build the company’s growth engine
What the job involves
- As Vice President of Growth Marketing, you will build and lead the growth function—driving acquisition, activation, retention, and referral
- You will establish the frameworks, systems, and data-driven operations needed to scale growth with precision, discipline, and alignment with our crypto-native ethos
- Define and lead a full growth marketing strategy across user acquisition (digital, paid, partnerships, affiliate, and crypto-native channels), activation, conversion, retention, cross-sell, and upsell
- Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up
- Tie growth metrics to business KPIs across the full funnel and LTV
- Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making
- Operate hands-on when necessary—executing campaigns, driving tests, and working directly with crypto-native channels and partners
- Collaborate closely with product, engineering, trading operations, and brand marketing to align growth efforts with the product roadmap and trader experience
- Stay ahead of crypto marketing trends, emerging channels, crypto-native communities, and regulatory-sensitive positioning
- Uphold Breakout Prop’s values: transparency, trader-first mentality, high integrity, and exceptional execution in a high-velocity market environment
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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