Digital Marketing Strategist, Trulioo
CA$95-120k
2+ days a week in office
ID & business verification platform
Be an early applicant
ID & business verification platform
201-500 employees
Be an early applicant
CA$95-120k
2+ days a week in office
201-500 employees
Company mission
Trulioo's mission is to be the identity platform that global businesses turn to for growth, innovation and compliance.
Role
Who you are
- Technical aptitude for understanding and marketing SaaS solutions
- Familiarity with the B2B sales process and customer journey
- Experience with Wordpress/React websites preferred
- Experience with GA4 or other analytics tools
- Minimum of 5 years of experience carrying out SEO for B2B products
- Experience with creating SEO strategy for a global company, and tailoring tactics for different geographies and product lines
What the job involves
- Reporting to the Vice President, Marketing Operations, the Digital Marketing Strategist is responsible for the company’s web-based marketing strategy to promote the company’s brand, attract visitors and generate potential leads. We’re looking for a detail-oriented, results-driven digital strategist.
- You’re comfortable leading the charge in the name of organic and paid traffic, making prioritized recommendations of what optimizations should happen first and seeing them through to the finish line. You love the challenge of balancing paid and non-paid channels, utilizing both to deliver on company goals and objectives
- Monitor and analyze website performance highlighting areas for improvement both in usability and in conversion
- Produce and deliver weekly, monthly quarterly performance reports to help inform the broader marketing team with insights. Own organic and paid traffic KPIs and metrics on a daily, weekly, monthly, and quarterly basis
- Plan, execute, and optimize digital ad campaigns across relevant channels. Monitor and analyze campaign performance, adjusting strategies to achieve KPI targets. Collaborate with teams to conduct keyword research (SEO), ad copywriting, and A/B testing to enhance ad performance
- Collaborate with internal teams to drive global SEO strategy, framework and roadmap to elevate the discoverability of Trulioo.com and drive revenue across different geographical markets, use cases, and transactional keywords or interests
- Work closely with the content and revenue marketing teams to refine website strategy based on content and campaign development prioritizing the drive for conversion
- Work with the Product Marketing Team to understand ideal customer profiles, use cases, and product roadmap to integrate into search intent and strategy
- Coordinate with internal teams to ensure Paid and Organic search strategies are complementary and symbiotic
- Work with the development team to ensure technical components of the website are optimized. Review site architecture strategy with SEO as the foundation (URL structures, meta tags, structured markup, robots.txt, etc.)
Our take
Identity fraud is on the rise, anti-money laundering and terrorism financing regulations are tightening, and online identities are becoming harder to track. The ramifications of this for individuals and businesses alike make digital identity verification a challenge that urgently needs to be overcome. The Trulioo team have good reason to think they can do it.
Begun as a Facebook customer identification service, Trulioo has grown to become a comprehensive identity verification platform. It allows customers to ID more than 5 billion people across the globe from a single API, even according to different regional specifications, without relying on conventional information like credit history or bank account details. This remarkable feat has won them Unicorn status, and with more companies going global it’s likely to see them continue to net substantial enterprise clients.
There’s another crucial reason why this matters: economic activity is increasingly moving online, potentially freezing out people without the digital identities normally required to engage with it. Trulioo’s platform offers a truly global solution, for all parties, and they are well positioned to succeed within this space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jun 2021
$394m
SERIES D
Sep 2019
$50.1m
SERIES C
Total funding: $469.7m
Company benefits
- Free snacks, unlimited coffee and catered lunches twice a week!
- We host various sports and wellness activities, social events, birthday celebrations, lunch and learns, and encourage friendly (but often competitive!) games of ping-pong and foosball
- Extended health and dental benefits with Canada Life
- Three weeks of vacation and five sick days per year on joining
- Education, Training & Certification Policy and professional development programs
- Paid Wellness Days
- Personal Education Budget
- GlobalGateway Experience - allows Trulicrew members to work from a time zone of their choosing for up to two weeks per year.
Company values
- Collaboration - Close-knit relationships among our employees, customers and partners allow us to deliver the best results.
- Adaptable - We embrace change as a means to learn, grow and challenge the status quo.
- Customer Driven - Our customer-first philosophy serves as our guiding light to make the right choices.
- Open Communication - We exercise transparent communication to build a foundation of trust and informed decision-making.
- Accountability - Each of us is responsible for our words, actions and results.
- Inclusive - Our differences are our biggest strength and what drive a global solution and inclusive environment for everyone.
- Impact - What we do here matters, and together we can positively affect the world.
Company HQ
Coal Harbour, Vancouver, BC
Articles
Leadership
Tanis Jorge
(COO)Serial co/founder of data-driven companies including iQuiri, NBC Data Services, Pharos Global Strategies, and P.E.R.T. Curriculum. Is currently a board member for the Ally Global Foundation, and founder of The Cofounder's Hub.
Stephen Huynh-Ufford
(Board Member)Served on the Identity Solutions Advisory Council at Experian. Also a serial co/founder of data-driven companies including iQuiri, NBC Data Services, and Pharos Global Strategies.
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