Performance Marketing Manager, Yoummday
Talent Acquisition
Global OS and CX marketplace
Be an early applicant
Global OS and CX marketplace
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To improve people's working conditions, protect the environment, and make companies more successful with its disruptive work@home operating system.
Role
Who you are
- Background: You hold a degree in Marketing, Communications, HR, or a comparable qualification – although a degree is not mandatory. What counts is that you are hands-on, smart, results-driven, and already have practical experience
- Relevant Experience: You bring 3–5 years of relevant experience in performance marketing, growth marketing, or recruitment marketing
- Track Record & Expertise: You have proven success in executing paid media campaigns (e.g. Google, Meta, LinkedIn), as well as in lead nurturing and marketing automation – ideally in the context of talent or freelancer acquisition
- KPI Orientation: You have a strong understanding of KPI analysis (CPL, CAC, CTR, ROI) and make data-driven decisions
- Working Style: You work in a structured, analytical, and results-oriented way, while also bringing creativity and an innovative mindset to explore new paths in performance marketing
- Language Skills: You communicate confidently in both German and English (written and spoken, C1 level each) and bring along a healthy sense of humour
What the job involves
- We are looking for you to join us immediately as Performance Marketing Manager (m/f/d) - Talent Acquisition in our headquarters in Munich or in Berlin, in a hybrid working model
- As Performance Marketing Manager (m/f/d), you will be part of the Talent Marketplace Team and take responsibility for acquiring new freelancers (“Talents”) who work as independent CX Agents on our SaaS platform - through data-driven performance campaigns
- The goal of this key position is to sustainably scale the talent side of our marketplace by leveraging paid media, multi-channel marketing, and funnel optimisation – directly contributing to the growth of yoummday
- Performance Marketing for Talent Acquisition: You will design and manage paid media strategies (Google, Meta, LinkedIn, TikTok, YouTube, newsletters, etc.) with a clear focus on acquiring and sustainably activating new users for our SaaS platform in the form of freelance CX Agents (“Talents”)
- Funnel Management & Conversion Optimisation: You will build a scalable talent funnel (from top-of-funnel through to activation) and continuously optimise campaigns with regard to budget, based on CPL, CAC, CTR, and ROI
- Recruitment Marketing & Employer Branding: You will strengthen our employer brand for “Talents”, develop authentic messaging for freelancers, and ensure an attractive and credible brand presence
- Content & Touchpoint Optimisation: Working closely with our Talent Marketplace Recruiting Team, you will optimise landing pages and content for maximum conversion, and strategically deploy content, ads, and affiliate channels to build a sustainable pipeline
- Data Analysis & Reporting: You will track and analyse campaign performance, drive data-based optimisations, manage budgets, and regularly present ROI and recommendations to internal stakeholders
Our take
Yoummday is revolutionising the way businesses approach customer service worker operations with its innovative work-at-home operating system, enabling companies to replace call centres with freelance customer experience professionals who work from home. The company’s global marketplace has over 8,500 freelancers for companies to recruit from, this technology-first outsourcing process is utilised by 70+ Fortune 500 and DAX-listed companies.
The company acquired multi-lingual business process outsourcer company ICON in mid-2022, accelerating Yoummday's international expansion and furthering the incorporation and development of unique platform capabilities.
Yoummday has seen a steady increase in professionals and companies joining the platform and has focused on growing its team and leadership whilst widening its market reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Feb 2022
$35.3m
LATE VC
Total funding: $35.3m
Company HQ
Neuhausen-Nymphenburg, Munich, Germany
Leadership
Klaus Harisch
(CEO & Co-Founder)A serial entrepreneur and strategist with many years of experience in the telecommunications industry and was founder of 11880 and GoYellow.
Lion Harisch
(Co-Founder)Co-founded the company after completing their Political Science studies. They are also the Founder & current CEO of DeChain Capital and Bavarian Crypto Labs.
Pablo Harisch
(CBO & Co-Founder)Co-founded the company after completing their Business Law & Computer Science studies.
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