Demand Generation Manager, Contentful
$143-193k
Offers stock options
Content management platform
Be an early applicant
Content management platform
501-1000 employees
Be an early applicant
$143-193k
Offers stock options
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- 4+ years B2B demand generation marketing, SaaS experience preferred
- Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth
- Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
- Ability to pull and analyze data and make informed decisions for future performance
- Experience working for a fast-growing B2B software company
- Experience in executing global demand generation campaigns, including collaboration with: Product Marketing, Partner Marketing, Content, Web, Paid Media, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams
- Ability to initiate tasks and work independently, with strong attention to detail
- Experience using marketing automation platforms such as Marketo, Eloqua or Pardot
- Experience with Salesforce.com
What the job involves
- As a Demand Generation Manager you will manage campaigns and programs that build pipeline and ladder up to Contentful’s revenue goals and company objectives
- You will be a part of the Demand Generation function within Contentful’s Marketing team and collaborate closely with Sales, Product, and other functions within Marketing to develop and execute global integrated, buyer journey-driven demand generation campaigns
- Ideate creative campaigns that help cut through the noise and engage target personas across online and offline channels
- Develop, execute, analyze, and optimize campaigns and programs that create demand and accelerate buying cycles; drive pipeline and bookings that meet Marketing’s influenced and originated contributions goals
- Collaborate with Field organization, including BDRs, to enable and activate for promotions and follow-ups of demand generation campaigns and programs
- Assess the effectiveness of your campaigns using measurement and attribution modeling techniques to optimize future programs and campaigns
- Monitor lead creation and influence by program message, persona, and vertical
- Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
- Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
- Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $336.7m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company values
- Be humble - We are not centered on ourselves, but focus on the needs and contributions of others around them
- Embody a growth mindset - We believe in our collective potential to develop and evolve through dedication and continuous learning
- Start with the customer and work backwards - The first question we ask is “What customer need does this solve?” and treats each customer with empathy
- Strive together - Creating anything of significance without collaboration is challenging, so we work hard together to make an impact
Company HQ
Denver, Colorado, United States
Articles
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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