Senior Public Relations Manager, Hinge
LATAM
$115-138k
Senior and Expert level
New York
Dating app for meaningful relationships
Open for applications
Dating app for meaningful relationships
201-500 employees
B2CLifestyleDating
Open for applications
$115-138k
Senior and Expert level
New York
201-500 employees
B2CLifestyleDating
Company mission
To create a less lonely world by inspiring intimate, in-person connections.
Role
Who you are
- 5+ Years Experience: In-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling. Experience working in or across Mexico and/or Brazil is required
- Culturally Fluent: Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities
- Strong Editorial Instincts: You can spot a compelling story, shape it for press, and craft narratives that resonate across borders
- Media Relations Expertise: Demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media
- Exceptional Writing Skills: Clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge’s tone and message for different audiences
- Digitally & Socially Aware: Actively engaged with internet culture, emerging platforms (like podcasts and digital-first outlets), and the evolving ways people connect and consume information
- Cross-Functional Communicator: Collaborative, responsive, and comfortable partnering with global and local teams, agency partners, and subject matter experts
- Self-Starter: Proactive, dependable, and confident in owning regional workstreams, making sound judgments, and moving projects forward independently
- Data-Informed Storytelling: Curious about trends, research, and behavioral insights and able to translate them into thoughtful, timely media angles, including how to elevate safety, inclusivity, and trust as part of Hinge’s brand story in LATAM
- Highly Organized: Able to manage multiple deadlines, track deliverables, and bring structure to fast-moving communications moments
- Mission-Aligned: Energized by Hinge’s purpose to build a less lonely world and eager to help tell stories that champion connection, empathy, and trust
- Fluency in English AND Spanish OR Portuguese
What the job involves
- As the Senior PR Manager for LATAM, you’ll lead external storytelling efforts across Mexico and Brazil as we expand into the region for the first time
- You’ll work closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating
- From launch through long-term market growth, you’ll drive coverage that connects with Gen Z, millennial women, and LGBTQIA+ communities
- This is an exciting opportunity for a strategic communicator with regional expertise and strong media instincts to help introduce — and grow — a mission-driven brand
- Lead Regional Comms Plans: Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance
- Localize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM
- Collaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments
- Drive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press
- Support Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements
- Monitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles
- Write for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission
- Manage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses
- Coordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities
- Champion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region
Our take
Hinge is a dating app that stands out by prioritizing meaningful relationships over casual hookups. Designed for people seeking long-term commitments, it moves away from the typical "swipe" approach popularized by apps like Tinder. Instead, Hinge emphasized detailed profiles and compatibility-based recommendations so used can make deeper, more genuine connections.
Back in 2019, half of single people in the US had never tried a dating app. Fast forward to today, and online dating is just part of the norm. Hinge has carved out its place in this market by focusing on long-term meaningful relationships, and is certainly meeting the growing demand for companionship while riding the wave of the online dating trend.
The "dating app designed to be deleted" is the fastest-growing dating app on the market and with online dating becoming the mainstream, Hinge looks pretty set to stay at the top.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2014
$12m
SERIES A
Jul 2014
$4.5m
CONVERTIBLE
Total funding: $20.6m
Company benefits
- Hybrid and Remote Work: If you're hybrid, you'll come in three times a week. We host our biweekly All-Hands meetings on Wednesdays (often with sweet treats).
- Dating: Experience what our users experience. All US-based Hinge employees receive a $100 monthly stipend for epic dates. Hinge Premium is also free for all employees and their loved ones.
- Retirement Benefits: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
- Health Insurance: high-quality medical, dental, and vision coverage for you and your family.
- Paid Time Off: 20 accruable vacation days annually. Plus 1 floating holiday, 10 wellness days, 1 community service day, and a generous company holiday calendar. PTO increases with tenure after 2 years with the company.
- Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents). We also subsidize fertility care and preservation services.
- Wellness: We subsidize OneMedical, ClassPass, and CitiBike memberships. You and your dependents also have access to individual therapy, group therapy, and coaching services through Modern Health.
- Professional Growth: receive a $3,000 annual Learning & Development stipend after three months, along with free access to Udemy, an online marketplace with over 6,000 courses, starting on your first day.
- Meals: Receive a $30 weekly Seamless credit. In the NYC office, we offer plenty of options for snacks and drinks. Plus, free catered lunches in the office Tuesday through Thursday. In-office lunch varies by location.
- Community Service: We match charitable donations dollar for dollar to a maximum of $15,000 per employee, and give every US-based employee 1 day off for community service annually.
- Commuting: Every US-based hybrid employee gets a $125 monthly commuter subsidy to use for public transportation, parking, bike maintenance and storage, and more.
- Pets: Feel free to bring your best friend to work with you to the NYC office. For US-based employees, we’ll provide pet insurance for your furry family members, too.
- Legal Coverage: You’ll receive low cost access to legal coverage that covers custody and support matters, divorce, real estate and home ownership, tenancy issues, tax issues, wills and estate planning, and more.
- Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.
Company HQ
West Village, New York, NY
Leadership
Justin McLeod
(Founder & CEO)Having studied at Colgate University and Harvard Business School, Justin founded Hinge in February 2011. He has served as CEO since.
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