Director of Growth Marketing, Motive
$157.3-220k
Fleet management platform for trucks
Job no longer available
Fleet management platform for trucks
1001+ employees
Job no longer available
$157.3-220k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 10+ years of experience working in digital + offline media
- At least 2+ years B2B experience, ideally including in mid-market/enterprise sector
- History of managing media budget to revenue goals and efficiency metrics
- Experience recruiting and developing marketing talent
- Strong communicator, effective at presenting to executive audiences and distilling complexities into essential considerations that support decision making
- Solid familiarity with analytical methodologies such as A/B testing, forecasting, matched market tests, measuring incrementality and marginal CAC
- Comfortable with marketing technology stack and an understanding of campaign & attribution data flows and processes
- A coach who is also capable of and enjoys being a hands-on player
- Bachelor's degree in marketing, business, statistics or related field
- A constant learner, with strong knowledge of the media landscape
What the job involves
- At Motive, the growth marketing team is responsible for maximizing customer acquisition and revenue growth across all that we do
- The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to upsell and retention.
- As the Director of Paid Media, you’ll build and lead a best-in-class team of media savvy professionals who combine strategy, operational excellence and analytical rigor to drive growth
- You’ll oversee digital and offline campaigns optimized to build brand awareness, deliver new customers and build pipeline within key efficiency guardrails like ROAS, CAC, eLTV and ROI.
- You will report to the VP of Growth Marketing
- As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it
- Develop and oversee cohesive media plans to build brand awareness
- Drive cost-efficient new pipeline and revenue growth across a mix of performance marketing channels
- Oversee best in class operations and optimizations in digital and offline channels such as paid search (SEM), affiliate marketing, lead buying, sponsored content, direct mail, digital video and audio, radio and out-of-home
- Lead and develop our paid media team
- Manage budgets and forecasts, identify risks to performance and opportunities for growth investments
- Develop a deep understanding of our data and metrics, test & iterate, instill analytical rigor as the basis for decision making
- Work closely with our creative team to develop and optimize articulation of Motive’s value proposition through sight, sound, and motion
- Build effective cross-functional partnerships with marketing operations, analytics, web marketing, product marketing, sales and finance
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025, which is being used to accelerate its investment in AI and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Co-Founder & Board Member)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(Co-Founder & CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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