Product Marketing Manager, Addepar
International Markets & Family Offices
$106-166k
+ Bonus & Equity. Salary applicable to Colorado, California, and New York - may vary in other locations
More information about location
Investment portfolio management platform
Posted today
Investment portfolio management platform
1001+ employees
Posted today
$106-166k
+ Bonus & Equity. Salary applicable to Colorado, California, and New York - may vary in other locations
More information about location
1001+ employees
Company mission
To bring data, technology and people together to help investors make better, more informed decisions.
Role
Who you are
- 3–6 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management preferred
- Full-stack product marketer with experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement and content
- Excellent storyteller, writer and communicator who can translate sophisticated and technical capabilities into clear customer value for different audiences
- A globally minded and curious marketer who is eager to build expertise across markets and can recognize when a global narrative should be adapted to reflect meaningful regional differences
- Experience partnering with Sales, Demand Generation, Relationship Management, Product or other GTM teams to develop and execute coordinated programs
- Demonstrated ability to move thoughtfully between strategy and hands-on execution across multiple projects in a fast-paced, continuously evolving and collaborative environment
- Strong relationship-building and influencing skills, with the ability to collaborate effectively across regions, functions and time zones
- Ability to work independently, prioritize efficiently, navigate ambiguity, anticipate roadblocks and escalate when needed
What the job involves
- We are seeking a Product Marketing Manager to join our growing Product Marketing team
- In this role, you will own product marketing for the single-family office (SFO) segment and help shape how Addepar goes to market with clients and prospects across EMEA, LATAM and APAC
- You will develop a deep understanding of the needs, market dynamics and buying journeys of SFOs, while also becoming a trusted expert on the regional nuances, product availability and audience needs that influence our go-to-market approach in each geography
- You’ll work closely with regional Sales, Relationship Management, Demand Generation, Product and other go-to-market partners to translate insight about target buyers, prospects and existing clients into differentiated positioning, acquisition campaigns, sales enablement, client engagement programs and launch strategies
- We are looking for a curious, collaborative and hands-on product marketer who can connect a consistent global platform narrative to the distinct needs of each client audience and market
- You are resourceful, adaptable and motivated by the opportunity to help grow Addepar’s presence with sophisticated investment firms around the world
- Develop and execute a product marketing strategy for the single-family office segment and for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform goals
- Become the expert on the SFO market by continuously deepening your understanding of target buyers, prospects and clients; their operating models; buyer personas and committees; and the full journey from awareness and evaluation through adoption and expansion
- Develop market expertise across EMEA, LATAM and APAC, identifying the regional trends, client and prospect needs, competitive dynamics and cultural nuances that should inform our go-to-market approach
- Build strong working relationships with regional Sales, Relationship Management and Demand Generation teams to identify priorities and turn local market insight into coordinated go-to-market programs
- Define segment and regional positioning and craft compelling messaging that connects Addepar’s global value proposition to the distinct needs of prospective buyers and existing clients
- Partner on broader product launches to tailor positioning and activation plans to regional audiences and product availability across EMEA, LATAM and APAC, supporting both prospect education and client adoption
- Develop and execute SFO and region-specific campaigns in partnership with Demand Generation and regional GTM teams, building programs that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients
- Create scalable core materials and thoughtfully adapt them for regional use, including prospect-facing campaign content, sales enablement, client education, thought leadership and co-branded resources
- Research and monitor SFO and regional markets, industry developments and the competitive landscape; measure program effectiveness and use feedback from GTM teams and clients to continually strengthen our approach
Our take
Investment advisers require speed, clarity and flexibility when managing client portfolios. Addepar is a wealth management software platform created with these requirements in mind. The platform aggregates portfolio, market, and client data in one place, allowing financial professionals to analyze and visualize the data they need.
Addepar currently tracks around $9 trillion of assets serving over 1,400 clients, including individual advisers, family offices, and large institutions such as AllianceBernstein, Bartlett Wealth Management, and Morgan Stanley.
The multi-unicorn company has been pursuing global expansion, opening its first office outside of the United States in Scotland in 2021 and a new London office in late 2022. It appointed new leadership members from companies like Oracle and Amazon Web Services. A Series G investment in 2025 is helping further accelerate its momentum as it continues to innovate its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2025
$230m
SERIES G
Nov 2021
$130m
LATE VC
Total funding: $872.8m
Company benefits
- Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
- Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
- Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
- Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
- Learning & Development Allowance: Your continued growth and development are important to us
- Dynamic Team: Strong investment in the best talent at the intersection of technology and finance
Company HQ
Midtown East, New York, NY
Leadership
Eric Poirier
(CEO)Prior to joining Addepar in 2013, Eric spent over 6 years at Palantir Technologies as a Director. They also spent over 3 years at Lehman Brothers working in Fixed Income Analytics.
Bob Pisani
(CTO)Bob joined Addepar in 2020 as a VP of Engineering, moving into the role of Senior VP of Engineering in 2023 and CTO in 2024. Previously, they were a Solutions Architecture for Private Equity at Amazon Web Services and also spent 13 years at Schonfeld Strategic Advisors in various roles, including Head of Development and CTO.
Eric Daniels
(CFO/COO)Prior to joining Addepar in 2022, Eric was the CFO at Real Capital Analytics and NRC National Response Corporation as well as the CFO/COO at AutomativeMastermind.
Janeen A. France
(Chief Client Officer)Janeen joined Addepar in 2020 as a Director/Co-Head of Account Management, since then, they have held several VP/SVP roles and moved into the role of Chief Client Officer in 2025. Previously, they were an Independent Consultant and worked in Trading Operations & Client Service Strategy at J.P. Morgan Private Bank.
Peter O'Brien
(CRO)Peter joined Addepar in 2014 as a Senior Sales Executive, since then, they have held a number of Director/Senior Director, VP/SVP roles, and moved into the role of CRO in 2025.
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