Director of Lifecycle Marketing, Fetch
Growth
$175.9-206.9k
+ Equity
Mobile shopping and rewards platform
Be an early applicant
Mobile shopping and rewards platform
501-1000 employees
Be an early applicant
$175.9-206.9k
+ Equity
501-1000 employees
Company mission
To help reimagine what shopping looks like.
Role
Who you are
- 10+ years of experience in lifecycle marketing, CRM, growth marketing or related discipline, ideally with both growth and retention focus
- Proven track record of designing and executing lifecycle campaigns that deliver measurable growth (onboarding activation, resurrected users, retention uplift)
- Strong analytical and data-driven mindset: experienced in defining and tracking KPIs, running A/B tests, and using data to drive decisions
- Excellent cross-functional communication skills; ability to partner with product, data, engineering, ops, and other stakeholders to deliver end-to-end lifecycle flows
- Leadership experience: comfortable managing and mentoring a team, writing playbooks and building scalable processes
- Comfortable working in a fast-paced, dynamic environment
- Ability to prioritize, iterate, and pivot as business needs evolve
- Strategic, but also hands-on: willing to roll up your sleeves and own execution when needed
Desirable
- Experience in mobile-app based business
- Previous exposure to win-back / resurrection campaigns or lifecycle re-engagement strategies
- Familiarity with marketing automation tools / CRM platforms / lifecycle orchestration systems
- Understanding of lifecycle metrics around LTV (lifetime value), churn, reactivation
What the job involves
- We’re looking for a seasoned lifecycle marketing leader to build and lead our Lifecycle Center of Excellence, with a sharp focus on growth-driven use cases that sustainably grow our MAU base
- As the Director of Lifecycle Marketing, Growth, you will lead a small team driving the revamp of our new member onboarding and resurrection (win-back/reactivation) journeys, setting and scaling best practices to maximize retention, engagement, and long-term value
- Define and own the lifecycle marketing strategy and roadmap for growth-driving lifecycle segments (onboarding, activation, re-engagement, resurrection)
- Build a “center of excellence” for lifecycle practices: develop frameworks, templates, KPIs, and playbooks to guide all lifecycle activities
- Lead redesign of new user onboarding journey to optimize activation, engagement, and conversion metrics
- Create and execute resurrection / re-engagement campaigns to win back lapsed or churned users
- Collaborate cross-functionally with product, engineering, analytics, CRM, customer support to align on lifecycle goals, data tracking, and execution
- Develop measurement and analytics capabilities to track the effectiveness of lifecycle efforts and iterate on underperforming flows
- Manage and mentor one direct report at launch; hire and scale the team over time as needs grow
- Stay on top of industry and market trends for lifecycle marketing, bringing in relevant innovations and best practices
Our take
Leading mobile shopping and loyalty platform Fetch has seen explosive success in recent years. Its concept is simple: users receive spendable points in exchange for scans of their shopping receipts.
The app has tens of millions of daily active users with even more downloads, and has seen impressive growth, having now reached 'unicorn' status twice over. This should come as no surprise. Brand reinforcement is crucial to customer retention and acquisition - but it is harder than ever, with the fragmentation of choice on the market and the declining efficacy of marketing. So material loyalty benefits are likely to prove a crucial tool in creating and leveraging a strong customer base.
Whilst Fetch faces competition from similar receipt-scan rewards platforms like ReceiptPal and Ibotta, it grew into a profitable company in late 2023. It is using its most recent Morgan Stanley-backed funding to aggressively add brand partners at a competitive pace and onboarding staff at a level that promises strong continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$120m
SERIES E
Mar 2021
$210m
SERIES D
Total funding: $456.6m
Company benefits
- Stock Options: Fetch wants you to be on the rocketship with us! Options will give you the opportunity to share the excitement of the company growth and have your own stake in its success
- 401k Match: We match 100% of the first 3% of your 401K contribution
- Benefits for humans and pets: We offer comprehensive PPO and HDHP plans (Dental | Vision | Life Insurance) in addition to pet insurance, fully covered for the first pet. Our bereavement leave also includes our furry friends
- Continuing Education: Fetch provides up to $10,000 per year in education reimbursement support for any job-related courses/programs/certifications. You will also have access to Udemy, an online course provider with thousands of topics to discover
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. Current groups include Amplify BiPoC, Amplify Women, Amplify LBGTQ+, Amplify Family, and Amplify Veterans
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our End-of-Year break
- Robust Leave Policies: Whether it’s for you or a loved one, Fetch offers generous leave time for various health and personal needs that take you away from work. Our parental leave policy provides 18 weeks of paid time off for primary caregivers, 12 weeks for secondary caregivers, and the option to create a flexible return to work schedule in the last few weeks of leave
- Wellness Program: Utilize these tools and resources to bring your best self to work each day
- Wellness coach on staff to help you create goals, provide accountability and support you on your wellness journey
- Nutrition counseling through Charge Nutrition
- Gympass membership to access in-person gyms, virtual workout classes, meditation apps, and much more
- Employee Assistance Program (EAP) provides no cost, confidential resources and services to help navigate life's many changes and challenges
- Hybrid Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham or Chicago 1 - 2 times per week. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home
- Social Impact Efforts: Take part in volunteer events or donate to your favorite organizations through BrightFunds
Company HQ
Madison, WI
Leadership
Wes Schroll
(CEO)Founded Fetch while in undergrad at UW-Madison and grew the company into the nation's No. 1 rewards app, connecting millions of consumers with their favorite brands.
Tyler Kennedy
(VP of Operations)Studied Business Administration at the University of Wisconsin-Madison. Founded his first company, a yacht detailing company, when they were only fourteen.
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