Influencer Marketing Account Lead, Later
$115-140k
OTE
Social media marketing scheduling platform
Posted today
Social media marketing scheduling platform
1001+ employees
Posted today
$115-140k
OTE
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 5+ years of experience in influencer marketing, social media, or digital campaign management, with direct client-facing experience
- Proven ability to lead client strategy and deliver results against brand objectives
- Strong management experience, including coaching, performance reviews, and day-to-day team leadership
- Deep knowledge of social platforms, influencer best practices, and compliance requirements
- Data-driven mindset with the ability to translate performance into actionable insights
- Exceptional communication, presentation, and relationship-building skills
- Track record of driving account growth and strengthening client partnerships
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- Later is seeking an Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs
- In this role, you’ll own the success of key accounts, shaping integrated strategies, leading cross-functional execution, and ensuring every campaign delivers measurable business impact
- You will serve as a senior client partner and internal leader — overseeing Account Managers and Coordinators, guiding strategic direction, and acting as a trusted advisor to brands
- This is a high-impact role that combines client strategy, operational excellence, and team leadership to strengthen Later’s position as a top partner in the creator economy
- Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI
- Build and nurture senior client relationships, positioning Later as a trusted strategic advisor
- Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps
- Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue
- Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise
- Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact
- Guide Account Managers in managing day-to-day client communications and executional tasks
- Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments
- Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence
- Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance
- Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns
- Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies
- Collaborate cross-functionally to embed innovation and elevate Later’s reputation with clients and across the industry
- Manage and mentor direct reports, building a high-performing, client-focused team
- Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators
- Foster a culture of accountability, collaboration, and continuous learning
- Anticipate risks early and implement proactive solutions that remove blockers for the team
- Stay ahead of industry trends, platforms, and cultural shifts — embedding innovation into client strategies
- Contribute thought leadership to position Later as a market leader in influencer and creator marketing
- Build and maintain internal processes that guarantee compliance and operational excellence across accounts
- What Success Looks Like
- Key client accounts achieve renewal and expansion targets, with measurable ROI from campaigns
- Later is seen as a trusted strategic partner, not just an executional vendor
- Campaigns are consistently delivered on time, on budget, and above quality standards
- Account Managers and Coordinators under your leadership grow in performance and confidence
- Later’s Services team is recognized for innovation, compliance rigor, and best-in-class execution
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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